Muji Eco Pavilion in Emptiness Espacio Expositivo de Chenzhu Sun

El diseño Muji Eco Pavilion in Emptiness Espacio Expositivo de Chenzhu Sun es un ganador altamente estimado del prestigioso 2024 A' Design Award de Platino en la categoría de competición Diseño de Ferias Comerciales.

PlatinoFeria Comercial· 2024

Muji Eco Pavilion in Emptiness Espacio Expositivo

de Chenzhu Sun

Cliente: FORTH FORCE（Shanghai Tan Gen Cultural Communication Co., Ltd）

Ganador del A' Design Award de Platino en la Categoría Feria Comercial

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El Diseño

Acerca de Muji Eco Pavilion in Emptiness Espacio Expositivo

En 2023, durante la Exposición Internacional de Importaciones de China, Atelier Forth Force diseñó especialmente un pabellón compuesto por 7.524 componentes de madera entrelazados. Este fue el pabellón exclusivo de Muji, dedicado al espíritu de la marca: Naturaleza, Naturalmente y Muji. A lo largo de los 6 días de exposición, mientras la pared del pabellón transitaba de la existencia a la no existencia, 1.254 visitantes del pabellón de Muji se llevaron el sistema de paneles. Tras el desmontaje de la pared, los componentes de madera se reensamblarían en un conjunto de sistemas de almacenamiento adecuados para uso doméstico.

El Reconocimiento

Acerca del A' Design Award de Platino

Muji Eco Pavilion in Emptiness Espacio Expositivo ha ganado el A' Design Award de Platino, un reconocimiento sumamente prestigioso concedido a diseños verdaderamente excepcionales, elegantes y magníficos. Los ganadores de Platino son maravillas de la creación, testimonios de los límites de la creatividad intelectual, y demuestran el profesionalismo y el genio inigualables de sus diseñadores. Se espera que estos diseños sean las obras más renombradas, que definen la estética de una época, contribuyen al bienestar de la sociedad y amplían las fronteras del arte, la ciencia, el diseño y la tecnología. Muji Eco Pavilion in Emptiness Espacio Expositivo exhibe un nivel trascendente de excelencia y, sin lugar a dudas, hace del mundo un lugar mejor con sus características ventajosas y valiosas. Muji Eco Pavilion in Emptiness Espacio Expositivo es una obra ganadora del A' Design Award de Platino que despierta deseos, inspira, entusiasma, deleita y provoca una gran alegría.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: In 2023, during the China International Import Expo , we especially designed a pavilion which consisted of 7,524 interlocking wooden components. This is the exclusive pavilion for MUJI, dedicated to brand spirit: Nature, Naturally & MUJI.
During the 6-day exhibition, as the pavilion wall transitioned from existence to non-existence, 1,254 visitors to the MUJI pavilion took away the screen system. After the dismantling of the wall, the wooden components will be reassembled into a set of storage systems suitable for home use. Moreover, these components are designed to seamlessly match the dimensions of MUJI's existing furniture cabinets. Each participating visitor is the co-creator of this project, bringing the concept of sustainability into their lives. The design of this storage system also implements the MUJI’s Brand concept of “Nature, Naturally & MUJI”. It is well interpreted in the exhibition industry, where resource waste is extremely serious.
MUJI's "minimalist" philosophy is not simply about removing unnecessary decoration to achieve a simple appearance, but about creating an ultimate "emptiness" that is pure and without any limitations in terms of usage methods and product images. Emptiness is a state of infinite freedom.
An exhibition hall has been cleared can bring infinite creative beauty to life. We are appreciated to every audience who has participated in helping us complete the new concept MUJI Eco-Museum.
Dimensiones y Embalaje: Width 20000mm x Depth 20000mm
Etiquetas: Sustainability,Pavilion,Exhibition,Commercial
Tecnología de Producción: The main materials of the MUJI Eco-Pavilion are environmentally friendly wood, recycled ocean plastic, biodegradable agricultural materials, and reusable metal. The wooden components of the pavilion's walls will be taken away by 1254 visitors and reassembled into a home storage system that matches the dimensions of MUJI's existing furniture. Every participating visitor will become a co-builder of this project, bringing sustainable concepts into their lives, and this storage system design also embodies the brand concept of MUJI in the extremely wasteful exhibition industry.
Desafío de Diseño: The design of the MUJI Eco-Pavilion is a rare example in the Chinese exhibition industry of practicing sustainable design from the aspects of design, structural production, construction, and dismantling. It not only applies environmentally friendly and natural materials but also for the design of conventional exhibition that considers how to make normal construction materials exist in a new way from the beginning, and makes construction waste "turn waste into treasure" to become the daily life storage products of the audience.
Inspiración: MUJI's "minimalist" philosophy is not simply about removing unnecessary decoration to achieve a simple appearance, but about creating an ultimate "emptiness" that is pure and without any limitations in terms of usage methods and product images. Emptiness is a state of infinite freedom.
An exhibition hall has been cleared can bring infinite creative beauty to life.
Duración del Proyecto: The project was exhibited in the China International Import Expo in November 2023
Flujo de Operación: During the 6-day exhibition, as the pavilion wall transitioned from existence to non-existence, 1,254 visitors to the MUJI pavilion took away the screen system. After the dismantling of the wall, the wooden components will be reassembled into a set of storage systems suitable for home use.
Patentes: The project is Patent Pending
Miembros del Equipo: Creative Director:Chenzhu Sun； Design Director:Zhebin Hu,Wenqin He ; Designer:Jiahong Luo,Zi Lan