Joyful Garden Tour Diseño de Marca de Evento de Ye Zhang

El diseño Joyful Garden Tour Diseño de Marca de Evento de Ye Zhang es un ganador altamente estimado del prestigioso 2024 A' Design Award de Bronce en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

BronceGráfico· 2024

Joyful Garden Tour Diseño de Marca de Evento

de Ye Zhang

Cliente: Beijing Jiaotong University

Ganador del A' Design Award de Bronce en la Categoría Gráfico

16,257

Ganador de Premio Verificado

Verificar Estado del Premio para #159119

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Colores

El Diseño

Acerca de Joyful Garden Tour Diseño de Marca de Evento

Joyful Garden Tour es un diseño de marca de evento creado para una fiesta de jardín del Año Nuevo Chino celebrada en el Palacio de Verano y el Antiguo Palacio de Verano de Pekín. Se estudiaron los edificios más emblemáticos de ambos jardines y se simplificaron hasta convertirlos en iconos gráficos nítidos. Los iconos se combinan con el motivo del dragón, animal del zodiaco chino de 2024. Los colores azul y rosa expresan una nueva vitalidad surgida de una larga historia. Los carteles, folletos y tarjetas se imprimen sobre papel perlado con relieve y estampado en plata. El emblema recurre al tradicional arte chino del esmalte sobre plata.

El Reconocimiento

Acerca del A' Design Award de Bronce

Joyful Garden Tour Diseño de Marca de Evento ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Joyful Garden Tour Diseño de Marca de Evento sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Joyful Garden Tour Diseño de Marca de Evento satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Through extensive data research, most famous buildings in the Old Summer Palace and the Summer Palace are selected to be graphically manipulated to create the most recognizable and communicable icon, and combined it with Loong, the Chinese Zodiac motif for 2024. Blue and pink colors were chosen to reflect the new vitality that has emerged from its long history. We explore suitable visual presentation method for architectural icons, and help the development and intermingling of diverse cultures.
Dimensiones y Embalaje: Billboard poster: 420mm × 594mm
Paper fold: 100mm × 200mm
Promotional poster: 210mm × 297mm
Card: 55mm × 85mm
Bracelet: 25mm × 200mm
Emblem: Approximately 60mm × 60mm
Handbag: 285mm × 285mm
Sticker: 25mm × 25mm, 25mm × 10mm
Etiquetas: culture; traditional elements; brand planning; inheritance and innovation; Eastern aesthetics; modern design;
Tecnología de Producción: "Joy of Garden Tour" is a brand of garden party activities taking place in the Summer Palace and the Old Summer Palace in 2024. Paper materials such as brochures, posters, and cards are printed on pearl paper with embossing and silver stamping techniques. The emblem adopts traditional Chinese silver enamel craftsmanship, which has commercial value while maintaining deep significance of traditional Chinese culture.
Desafío de Diseño: The core challenge in the design process is how to integrate classical architecture with modern aesthetics, ensuring that the brand image is both unique and easily recognizable, while also meeting the expectations and needs of the target audience to address market changes.
Investigación: Type: Brand Design Research
Goal: To build a Chinese New Year Garden Party that combines traditional charm and modern design style.
Methods: By employing literature research, on-site visits, event planning, brand communication, and data analysis, a comprehensive approach was taken to establish a brand for the New Year Garden Party at the Summer Palace and the Old Summer Palace combining traditional architecture with the cultural elements of the Year of the Dragon. The project primarily utilized AI and PS for production.
Outcome: By integrating the architectural icons of the Summer Palace and the Old Summer Palace with the cultural elements of the Year of the Dragon, a cultural brand for the New Year Garden Party was created with a youthful aesthetic.
Impact: With the successful implementation of the Garden Party activities, not only has it deepened the public's understanding of the traditional architecture of the Summer Palace and the Old Summer Palace, but it has also promoted the dissemination of the traditional culture of the Year of the Dragon. It has enhanced visitors' cultural participation and sense of belonging, elevated the cultural taste of the scenic area, and injected new vitality into the regional cultural tourism development.
Inspiración: The "Joyful Garden Tour" is the 2024 Chinese New Year event jointly organized by the Old Summer Palace and the Summer Palace. Only on the first day of the Spring Festival holiday, they welcomed nearly 160,000 visitors.
In this event branding design,we traced the historical lineage of the two gardens and presented their unique historical essence in a new way, and visitors can deeply feel the historical heritage and vitality of the Summer Palace and the Old Summer Palace during the garden tour.
Duración del Proyecto: Started in July 2023, the project was completed in October, and was launched from January 1 to February 29, 2024 in the Summer Palace and the Summer Palace in Beijing.
Flujo de Operación: This brand is an advertising and a cultural creative product for the New Year Garden Party at the Summer Palace and the Old Summer Palace. It is distributed and sold both inside and outside the palaces for promotional purposes and as souvenirs for visitors.
Patentes: This work is all original images not copyrighted.
Miembros del Equipo: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：YuyangWu
Designer：YudiLei
Designer：KaixuanJia
Designer：HuanxiaoGuo
Créditos de Imagen: This work is all original images not copyrighted.