Green Field Watchmen Envasado de arroz by Peng Guozhi

Green Field Watchmen Envasado de arroz by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2024

Green Field Watchmen Envasado de arroz

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

A' Design Award de Plata Winner in Envases Category

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Verified Award Winner
Verify Award Status for #159138

View at A' Design Award Press Release Award Badge

Colors

The Design

About Green Field Watchmen Envasado de arroz

El diseño de packaging de esta serie de arroz ecológico también se fundamenta en profundas reflexiones estratégicas. Con el acelerado desarrollo de la economía china, los consumidores del país priorizan la seguridad alimentaria y el sabor a la hora de comprar arroz. Al advertir que las marcas de arroz ecológico destacan principalmente la seguridad sin reconocer el mayor valor del buen sabor, el equipo bautizó la marca como Green Field Watchmen (Guardianes del Campo Verde). El equipo pone el acento en la propuesta de venta de que el arroz ecológico es más sabroso, algo que se refleja en la creación de esta serie.

The Recognition

About the A' Design Award de Plata

Green Field Watchmen Envasado de arroz ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Green Field Watchmen Envasado de arroz sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Green Field Watchmen Envasado de arroz es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
Dimensions & Packaging: Width 245mm xDepth 90mm x Height 340mm
Tags: Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
Production Technology: The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
Design Challenge: Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out.
Research: In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
Inspiration: The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
Project Duration: October 2023,launched in Hangzhou, China.
Operation Flow: The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
Team Members: Peng GuoZhi