B For Good Leaders Identidad visual de Misteli Creative Agency

El diseño B For Good Leaders Identidad visual de Misteli Creative Agency es un ganador altamente estimado del prestigioso 2024 A' Design Award de Bronce en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

BronceGráfico· 2024

B For Good Leaders Identidad visual

de Misteli Creative Agency

Cliente: Misteli Creative Agency

Ganador del A' Design Award de Bronce en la Categoría Gráfico

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Colores

El Diseño

Acerca de B For Good Leaders Identidad visual

B For Good Leaders es una identidad visual para una red global de líderes empresariales. El naranja, un color de calidez y felicidad, es el color principal. El naranja se combina con una gama de colores cálidos y con patrones que reflejan la diversidad de las personas y las actividades dentro de la red. Un ojo central representa la visión de la red y su manera de ver el mundo. La identidad se aplica a un sitio web, boletines informativos y redes sociales, así como a las salas de las cumbres, construidas con tejidos reciclables, cartón biodegradable y papel reciclado.

El Reconocimiento

Acerca del A' Design Award de Bronce

B For Good Leaders Identidad visual ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que B For Good Leaders Identidad visual sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. B For Good Leaders Identidad visual satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.
Dimensiones y Embalaje: The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Etiquetas: Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good
Tecnología de Producción: The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Desafío de Diseño: This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.
Investigación: Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.
Inspiración: The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.
Duración del Proyecto: The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.
Flujo de Operación: Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.