Chongqing Bowchuang Diseño interior de concesionario de automóviles by Horace Davids Engineering Design

Chongqing Bowchuang Diseño interior de concesionario de automóviles by Horace Davids Engineering Design is a highly esteemed winner of the very prestigious 2024 A' Design Award de Plata in Diseño de Espacios Interiores y Exposiciones Competition Category.

PlataInterior· 2024

Chongqing Bowchuang Diseño interior de concesionario de automóviles

by Horace Davids Engineering Design

Client: Chongqing BowChuang Automobile Sales Service Co., Ltd.

A' Design Award de Plata Winner in Interior Category

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The Design

About Chongqing Bowchuang Diseño interior de concesionario de automóviles

Chongqing Bowchuang es el diseño interior de una tienda de venta y servicio de automóviles en Chongqing, China, con una superficie construida total de 25.000 metros cuadrados. El espacio reúne áreas de exposición de vehículos, descanso y socialización, de modo que los clientes puedan pasar el tiempo de espera con comodidad. El diseño remite al paisaje y la cultura locales, con columnas que evocan troncos de árboles y efectos visuales de neblina. En el atrio, un ascensor y las escaleras conectan las plantas. La arcilla polimérica, los paneles ligeros de piedra artificial y el revestimiento de piedra flexible ultrafina reducen el uso de piedra natural.

The Recognition

About the A' Design Award de Plata

Chongqing Bowchuang Diseño interior de concesionario de automóviles ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Chongqing Bowchuang Diseño interior de concesionario de automóviles sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Chongqing Bowchuang Diseño interior de concesionario de automóviles es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Located in Chongqing, the 4S store boasts an interior design that defies conventional spatial aesthetics and moves beyond the space design serving just one purpose. Instead, it creates an holistic space that encompasses shopping, entertainment, and socializing. Rooted in the rich cultural heritage of Chongqing, this design emanates a distinctive regional allure. Furthermore, diverse functional zones provides customers with an array of services, enrich their experiences in the 4S store.
Dimensions & Packaging: The total construction area of the 4S shop is 25,000 square meters
Tags: Interior design for a 4S store, Urban culture, Natural landscape, Diverse scenes, Comprehensive services
Production Technology: With a focus on environmental protection, this project opts for innovative materials, such as polymer clay, lightweight PU faux stone siding panel, and ultra thin flexible stone veneer, minimizing the demand for natural stone.
Design Challenge: In an effort to integrate urban culture and natural landscape into the 4S store while striking a balance between aesthetics and functionality, this interior design incorporates various elements for an ethereal allure, evoking the foggy atmosphere of Chongqing. In some areas, the columns are shaped like tree trunks, conjuring the imagery of an ecological forest. Moreover, efficient traffic flow planning among various zones ensures that consumers can easily access a diverse range of services.
Research: Many 4S stores lack creativity in their interior design and are somewhat limited in functionality. In addition to vehicle sales, customers also crave an inviting environment to occupy themselves during maintenance and repair periods, rather than enduring dull waiting sessions. Recognizing this need, this interior design breaks free from conventional spatial constraints. It integrates diverse functional zones for practicality and delivers a truly memorable and distinctive aesthetic experience.
Inspiration: Drawing inspiration from the natural landscape and rich culture of Chongqing, this design creates an interior space characterized by visual depth, dynamic energy, and vibrancy. By integrating distinctive features of Chongqing, such as its foggy atmosphere, urban traffic flow planning evocative of a 8D cyberpunk world, ecological forest concept, and karst landform, this 4S store stands as a pioneering urban art landmark.
Project Duration: The design phase for the 4S Store started in Shanghai in October 2022, followed by refurbishment starting in Chongqing in June 2023. The entire project was completed in November 2023.
Operation Flow: Inspired by the unique style of Hongyadong in Chongqing, the atrium has undergone a transformation: the original staircases have been replaced with a lift accompanied by staircases. This change not only optimizes space utilization but also offers customers multiple options to access different floors. Moreover, each floor has been thoughtfully planned with comprehensive functional zones for display, relaxation, and interaction, enhancing the overall customer experience with improved engagement.
Team Members: Design Director: Fuming Tang
Design team members: Dayuan Wang, Bingtian Yan, Fang Xu, Kangying Xu, Xin Xiang