Chinese Lion Adhesivo para automóvil by Yao Wu

Chinese Lion Adhesivo para automóvil by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award de Oro in Diseño de Publicidad Competition Category.

OroPublicidad· 2024

Chinese Lion Adhesivo para automóvil

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award de Oro Winner in Publicidad Category

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Verified Award Winner

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Colors

The Design

About Chinese Lion Adhesivo para automóvil

Chinese Lion es un conjunto de adhesivos para automóvil de edición limitada creado para el vehículo Fengxing T5 EVO. El diseño consiste en una interpretación artística del león chino, situado sobre una base de patrones tradicionales chinos. La geometría tridimensional, el arte pop y el arte abstracto se combinan para dotar a los gráficos de un carácter joven y dinámico, pensado para atraer a los conductores más jóvenes. Todas las ilustraciones se elaboran como gráficos vectoriales y se producen sobre lámina de PVC, aplicadas como un rotulado parcial de 4565 por 800 milímetros. Se ofrecen tres opciones de color.

The Recognition

About the A' Design Award de Oro

Chinese Lion Adhesivo para automóvil ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Chinese Lion Adhesivo para automóvil sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Chinese Lion Adhesivo para automóvil crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
Dimensions & Packaging: 4565mm*800mm, car sticker semi-wrapped car.
Tags: car sticker, east, chinese lion, chinese style, illustration
Production Technology: Use vectors to create all car wrap designs. Use PVC material to make car stickers.
Design Challenge: The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
Research: The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
Inspiration: The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
Project Duration: The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
Team Members: Original designer：yao Wu
Illustration designer：yuchen Zhang
Graphic designer: ziyang Zheng
3D designer: hao Liao