Long Xi Envases para varillas de incienso by Chushan Design is a highly esteemed winner of the very prestigious 2024 A' Design Award de Plata in Diseño de Envases Competition Category.
PlataEnvases· 2024
Long Xi Envases para varillas de incienso
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
A' Design Award de Plata Winner in Envases Category
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- Verified Award Winner
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The Design
About Long Xi Envases para varillas de incienso
Long Xi es un diseño de envase para varillas de incienso. Una bolsa de film metalizado en aluminio envuelve una caja de madera, generando un contraste entre ambos materiales. La caja de madera emplea una estructura deslizante curva y etiquetas de papel de algodón superpuestas en lugar de los precintos plásticos convencionales. En su interior, el contenido se dispone apilado, y una capa de cartón acolchada con esponja lo protege durante el transporte a la vez que comunica la información de marca. Una caja de accesorios con asa se sitúa en la base. El estampado en oro y el relieve reproducen motivos de dragones y patrones de bronce de la antigua China.
The Recognition
About the A' Design Award de Plata
Long Xi Envases para varillas de incienso ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Long Xi Envases para varillas de incienso sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Long Xi Envases para varillas de incienso es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By merging aluminum-coated bags with wooden boxes, we craft a distinctive cross-material visual, enhancing the product's appeal. The wooden box incorporates a sliding structure and multi-layered stickers to replace conventional plastic seals, harmoniously blending ceremony and practicality while enriching the historical legacy of bronze.
The "Longxi" series arises from a unique blend of bronze craftsmanship and texture, delivering a distinct bronze culture experience, aligning with the brand. - Dimensions & Packaging
- Width 160mm x Depth 160mm x Height 55mm
- Tags
- fragrant, Bronze Culture, Orient, ancient method, Chinese Dragon, Eastern Culture
- Production Technology
- To seamlessly blend the wooden box's appearance with historical culture, we use various cotton paper labels for sealing and printing historical documentary materials, Gold stamping and embossing techniques add visual depth, ensuring meticulous replication of bronze patterns from 2400 years ago. This fosters a connection with past culture, evokes emotional resonance, and enhances cultural identity.
The packaging employs advanced technology for precise replication, with materials of enhanced texture and special techniques, ensuring exceptional quality and execution in both appearance and tactile experience. - Design Challenge
- Finding the balance between traditional craftsmanship and contemporary aesthetics has always been the biggest challenge for our team, especially when it comes to avoiding the visual staleness often associated with traditional craft packaging. Making overly innovative changes could lead to a deviation from existing market perceptions. We strive to find opportunities for integration between traditional heritage and modern sensibilities, bridging the gap between tradition and contemporary taste.
- Research
- The dragon motif and bronze patterns used in this craft are derived from bronze artifacts dating back to the Warring States period of ancient China, around 2600 years ago. We have extracted these exquisite patterns and transformed them into products that align with contemporary aesthetics and usage patterns. This allows us to better appreciate traditional wisdom and the aesthetics of ancient civilizations.
- Inspiration
- This bronze incense holder packaging seamlessly combines visual inspiration from Eastern culture dating back 2400 years, providing users with a distinctive cultural ritual experience. Building upon a contemporary reinterpretation of Eastern culture, we skillfully blend electroplated aluminum film bags with wooden materials, perfectly encasing the wooden box to create a design that exudes a heightened sense of technology.
- Project Duration
- Completed in Shenzhen from December 2022 to October 2023
- Operation Flow
- In the structure of the wooden box, we have incorporated a curved sliding mechanism for easy retrieval of the product. Internally, the design employs a stacked arrangement, with a top layer covered by sponge-padded cardboard. This not only protects the product from compression during transportation but also provides an opportunity to showcase brand information. At the bottom, there is an accessory assembly box with convenient handles for easy accessory retrieval. Thanks to the stacked structure, the entire packaging has reduced dimensions, ensuring safe transportation while saving on shipping costs.
- Team Members
- Yin Peng
Li Linlin
Menghao Zeng - Image Credits
- Chushan Design
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