Pepsi X Spotify Envasado de bebidas by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronce in Diseño de Envases Competition Category.
BronceEnvases· 2024
Pepsi X Spotify Envasado de bebidas
by PepsiCo Design and Innovation
Client: PepsiCo
A' Design Award de Bronce Winner in Envases Category
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- Verified Award Winner
- Verify Award Status for #159644
The Design
About Pepsi X Spotify Envasado de bebidas
Pepsi x Spotify es un diseño de lata de bebida en edición limitada creado para el público egipcio. La gráfica combina, a partes iguales, las identidades visuales de Pepsi y Spotify. El intenso azul de Pepsi se mezcla con el verde brillante que comparten Spotify y la escena del rap en Egipto. El fondo emplea patrones glitch y capas de papel recortado con letras de canciones escritas a mano. Un código QR impreso en la lata permite a las personas escuchar una canción de Pepsi creada para una campaña de reembolso. Junto con la lata se produjo un kit para influencers.
The Recognition
About the A' Design Award de Bronce
Pepsi X Spotify Envasado de bebidas ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Pepsi X Spotify Envasado de bebidas sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Pepsi X Spotify Envasado de bebidas satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Inspiration
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
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