Chilled Milk Envase de Kazuo Fukushima and Aya Tanaka

El diseño Chilled Milk Envase de Kazuo Fukushima and Aya Tanaka es un ganador altamente estimado del prestigioso 2024 A' Design Award de Bronce en la categoría de competición Diseño de Envases.

BronceEnvases· 2024

Chilled Milk Envase

de Kazuo Fukushima and Aya Tanaka

Cliente: Meiji China Investment Co.,Ltd.

Ganador del A' Design Award de Bronce en la Categoría Envases

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Colores

El Diseño

Acerca de Chilled Milk Envase

Dirigido a mujeres chinas jóvenes, se ha lanzado una leche de fresa premium inspirada en recetas japonesas para evocar nostalgia. Elaborada con 50% de leche cruda, ofrece un equilibrio perfecto entre dulzura y acidez para personas de 20 a 39 años. El producto presenta un envase elegante y portátil que aprovecha la confianza en las marcas japonesas. Su diseño, con un fondo blanco e ilustraciones realistas de fresas, busca proporcionar una experiencia serena de campo de fresas, encarnando frescura y lujo.

El Reconocimiento

Acerca del A' Design Award de Bronce

Chilled Milk Envase ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Chilled Milk Envase sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Chilled Milk Envase satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: In response to young Chinese women's preference for strawberry milk, a high-quality product inspired by traditional Japanese recipes has been developed, aiming to stir nostalgia among Japanese consumers. Crafted with 50% raw milk, this fresh, refrigerated flavored milk strikes an ideal balance between sweetness and acidity, specifically targeting women aged 20-39. The project showcases a chic, portable packaging design, capitalizing on the trust placed in Japanese brands to offer a novel and delightful strawberry milk experience.
Dimensiones y Embalaje: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
Etiquetas: Chilled Milk, Strawberry flavor, Packaging, Logotype, China, Japan quality, Cow, Carton
Tecnología de Producción: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Desafío de Diseño: The design showcases a white background, suggesting fresh, rich milk and conveying cleanliness, luxury, and quality typical of Japanese brands. Illustrations of strawberries, rendered with a classic, realistic style reminiscent of children's picture books, are featured. Additionally, illustrations of strawberry flowers and leaves are included to enhance the ambiance of a strawberry field, aiming to transport the target audience to a relaxed state, as though they were enjoying the beverage amidst an actual strawberry patch.
Investigación: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Inspiración: Set against a white background, the design signifies fresh, luxurious milk, characteristic of Japanese quality. Realistic strawberry illustrations, akin to those in children's books, along with strawberry flowers and leaves, enhance the strawberry field theme. This aims to immerse the target audience in the tranquility of enjoying the beverage within a strawberry patch.
Duración del Proyecto: The project started in May 2023 in Shanghai and finished in August 2023, and sales started in China in November 2023.
Flujo de Operación: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patentes: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Miembros del Equipo: Creative Director: Kazuo Fukushima
Graphic Designer: Aya Tanaka
Account Director: Xu Xuehua
Créditos de Imagen: Photographer: Zhu Jie