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Musee Beijing Flagship Store Diseño de interiores comercial by AntiStatics Architecture

Musee Beijing Flagship Store Diseño de interiores comercial by AntiStatics Architecture is a highly esteemed winner of the very prestigious 2024 A' Design Award de Plata in Diseño de Espacios Interiores y Exposiciones Competition Category.


PlataInterior· 2024

Musee Beijing Flagship Store Diseño de interiores comercial

by AntiStatics Architecture

Client: AntiStatics Architecture

A' Design Award de Plata Winner in Interior Category

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The Design

About Musee Beijing Flagship Store Diseño de interiores comercial

La tienda insignia de Musee en Pekín es un interior comercial para una marca de moda, ubicado en el centro comercial Wukesong de Pekín, China. El local ocupa 156 metros cuadrados y cuenta con una altura de techo de 4,2 metros. Una estructura continua de bandas de madera conforma el armazón principal y sostiene un sistema modular de aros que exhibe bolsos y joyería. Dentro del armazón de madera se integran texturas tejidas impresas en tres dimensiones y muros artísticos de acero inoxidable. El concepto del aro reciclado refleja el enfoque de la marca en los artículos de lujo de segunda mano y en la sostenibilidad.

The Recognition

About the A' Design Award de Plata

Musee Beijing Flagship Store Diseño de interiores comercial ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Musee Beijing Flagship Store Diseño de interiores comercial sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Musee Beijing Flagship Store Diseño de interiores comercial es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The flagship store for the fashion brand MUSÉE in Beijing's Wukesong Mall is an embodiment of elegance, sustainability, and innovation. Inspired by the concept of a personal luxury museum for the urban woman, the design seamlessly blends recycled elements with contemporary aesthetics to create an unforgettable shopping experience.
Dimensions & Packaging
Designing a flagship store within a 156 sqm space with a ceiling height of 4.2 meters presents both opportunities and constraints. To effectively incorporate all the design elements within these dimensions, careful planning, optimization of space, and efficient utilization of vertical space are crucial.
Tags
Sustainable, Recycle system, Continuous Loop, Parametric Design, 3D-Printed Woven Textures, Modular Display Systems
Production Technology
Utilizing a modular loop system allows for flexibility in showcasing handbags and jewelry pieces, ensuring a dynamic and engaging shopping experience for customers. Each element within the store is meticulously crafted to enhance the in-person shopping experience. Within this framework, innovative display systems and art experiences come to life, seamlessly integrated with 3D-printed woven textures and stainless steel metal art walls from a modular loop system.
Design Challenge
Prototyping played a crucial role in the research process, allowing designers to test different iterations of the continuous loop system and evaluate its feasibility, functionality, and aesthetic appeal. Additionally, integrating 3D-printed woven textures into the wood framework adds a layer of tactile intrigue, inviting customers to interact with the space on a sensory level. This fusion of traditional materials with cutting-edge technology exemplifies the store's forward-thinking approach to design.
Research
The research behind creating the continuous loop system for MUSÉE's flagship store involved a deep dive into the brand's core ethos of sustainability and its unique proposition of offering pre-owned luxury bags. The research began by immersing into MUSÉE's brand identity, mission, and values. It was crucial to grasp the essence of the brand's commitment to sustainability and its vision of redefining luxury through pre-owned items. Through meticulous research and creativity, the design team has curated a space that not only showcases luxury fashion but also fosters meaningful interactions between customers and the brand.
Inspiration
This design revolves around a recycled loop concept, symbolizing both the cyclical nature of fashion and the brand's commitment to sustainability. A consistent wood band framework serves as the foundation, evoking warmth and timelessness. Within this framework, innovative display systems and art experiences come to life, seamlessly integrated with 3D-printed woven textures and stainless steel metal art walls from a modular loop system.
Project Duration
This project was designed in May 2023, and finished the construction by Oct 2023, it's located in Beijing, China.
Operation Flow
Ultimately, the flagship store for MUSÉE transcends traditional retail environments, offering a unique blend of inspiration, sustainability, and creativity. It stands as a testament to the brand's dedication to elevating the shopping experience for the modern urban woman, inviting her to explore and discover the future of luxury fashion.
Patents
Copyrightgs belong to MUSÉE
Team Members
Design Principal: Mo Zheng, Martin Miller
Design Team: Wenlin Bai, Dhaga Aman, Christopher Beckett, CiCi Xi, and Tracy Qiu
Image Credits
Photo by UK Studio and AntiStatics

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