The Magic Ship Of The Orient Vídeos multimedia by Liang Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award de Hierro in Diseño de Artes Escénicas Competition Category.
HierroArtes Escénicas· 2024
The Magic Ship Of The Orient Vídeos multimedia
by Liang Wu
Client: College of Fashion and Design,Donghua University
A' Design Award de Hierro Winner in Artes Escénicas Category
Verified Award Winner
Verify Award Status for #160054The Design
About The Magic Ship Of The Orient Vídeos multimedia
La obra construye una escenografía con elementos de la cultura oriental, combinando abanicos plegables chinos, la pipa y motores en una enorme nave espacial. El vídeo emplea animación 3D, AIGC y tecnología 3D sin gafas para que el público experimente un viaje en el tiempo, con paisajes, fénix, jardines chinos, casas Shikumen y la ciudad de Shanghái. En el fondo del desfile de moda, el diseñador utilizó animaciones gigantes generadas por IA para dialogar con más de 60 modelos, reflejando los elementos de diseño de las prendas. La obra integra elementos virtuales y reales como complemento del desfile de moda.
The Recognition
About the A' Design Award de Hierro
The Magic Ship Of The Orient Vídeos multimedia ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que The Magic Ship Of The Orient Vídeos multimedia sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. The Magic Ship Of The Orient Vídeos multimedia es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The work is from a 30 minute grand fashion show held during the 2023 World Design Capital Conference. The video on stage depicts a large ship that integrates elements of Eastern traditional culture, immersing the audience in a magical space. The design team used 3D animation, naked eye 3D, and AIGC technology to present the video on an 80 meter wide U-shaped screen and a top array screen, dynamically presenting the inspiration elements of fashion designers and performing simultaneously with over 60 pieces of clothing, boldly reconstructing the stage scene.
- Dimensions & Packaging
- A massive U-shaped screen (8000cmx700cm)
A top array screen (1150cmx1150cm)
Naked-eye 3D technology - Tags
- Fashion show, Stage multimedia, AIGC, Digital art
- Production Technology
- Three-Dimensional Animation and AIGC
- Design Challenge
- The primary difficulty of this project lies in the coordination among diverse professions and the manageability of AIGC.
- Research
- This project is a multimedia fashion show that will be one of the main performances during the 2023 World Design Capital Conference. It is the result of collaborative research and creation by teachers and students from various design majors at universities, including visual communication design, digital media art, fashion design, performance, artificial intelligence, music, and dance. The purpose of this work is to reinterpret local culture and showcase the achievements of young designers to the world through integrated performances. The video primarily uses technologies such as Three Dimensional Animation, AIGC, and Naked-eye 3D.
This work expresses the imagination of "Eastern fashion" to the world through the reconstruction and interpretation of traditional elements. It emphasizes the balance between inheritance and innovation in digital scenarios. The runway uses a large number of digital art expression methods, integrating digital clothing with natural elements and Eastern cultural elements, and walking through a 270-degree immersive circular giant screen. Being immersed in it is like entering the gate of the fashion metaverse, presenting a style of virtual and real fusion and future retro. The performance reflects the cross-disciplinary and interdisciplinary creative state of young designers in Shanghai. This event has helped release over 60 sets of cutting-edge designer works, received coverage from over a dozen media outlets, and conducted global live broadcasts, gaining widespread social attention. We have made positive contributions to promoting emerging fashion forces to a larger stage and attracting industry and market attention. - Inspiration
- The stage featured a colossal spacecraft named The Magic Ship of The Orient, which was made up of Chinese fans, Pipa, and engines. The dynamic landscape painting, phoenix, Chinese gardens, Shikumen, and contemporary Shanghai were depicted in a surreal space. The stage background of the fashion show created an astonishing immersive experience, while the giant animations generated by AIGC synchronously echo more than 60 sets of real models.
- Project Duration
- The creativity and production of this project started in Shanghai in July 2023, and after completion, it was performed at the main venue of the World Design Capital Conference in Shanghai in September 2023.
- Operation Flow
- This multimedia fashion show is performed every autumn in Shanghai, and this is the version of the 2023 World Design Capital Conference. By being invited to watch live, the experience will be very stunning, but it can also be watched online through global live streaming.
- Patents
- none
- Team Members
- Director/Art Director:Wu Liang
Fashion Planning:Luo Jingjie
Executive Director:Yuan Qinying
Editing:Gao Xiangneng
AIGC:Meng Shengyu
AIGC:Fu Jie
3D Modeling:Zhang Xiaohan
3D Modeling:Qian Long
3D Modeling:Huang Yaxuan
3D Modeling:Xu Xinni - Image Credits
- none
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
