Hierro Gráfico · 2024
The Impression of Feixi Cartel
by Feixi Digital Culture and Media
- A' Design Award de Hierro 2024 in Gráfico
- CLIENT: Feixi Digital Culture and Media
- Estimated Number of Design Views: 10,026
- Verification code AF06601838 · Verify this award
Colors
About The Impression of Feixi Cartel
La Impresión de Feixi es un cartel creado para presentar la identidad del condado de Feixi. Los caracteres chinos correspondientes a Feixi constituyen el elemento visual central y están trazados con un estilo caligráfico. La silueta del primer carácter muestra la arquitectura moderna y los desarrollos recientes, como puentes, trenes de alta velocidad y edificios. La silueta del segundo carácter muestra construcciones antiguas y sitios culturales históricos. La caligrafía se realizó a mano y luego se fusionó con las imágenes seleccionadas mediante un software de edición de imágenes. El cartel mide 297 por 210 milímetros.
About the A' Design Award de Hierro
The Impression of Feixi Cartel ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que The Impression of Feixi Cartel sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. The Impression of Feixi Cartel es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.
Press Kit
- Unique Properties
- The Chinese character "Feixi" serves as the central visual element, presented in a bit of artistic calligraphic form. The silhouette of the character "Fei" reflects the influence of modern architecture and iconic developments in Feixi County, while the silhouette of the character "Xi" represents the ancient buildings with historical and cultural imprints. This form of representation evokes a shared impression of the city among both locals and nonlocals, fostering a sense of emotional connection in the community.
- Dimensions & Packaging
- 297mmX210mm
- Tags
- Printed, Poster, Feixi, Design, Impactful, Visual
- Production Technology
- Once the creative direction and visual presentation strategy are confirmed, a calligraphic typeface is first created in a hand-drawing form. Representative elements are then selected and transformed into images, which are seamlessly integrated into the font design to ensure a coherent style. Pro image editing software is used to compose the layout, thereby enhancing visual layers and ensuring a smooth reading experience.
- Design Challenge
- The biggest challenge encountered in the design phase is to evoke emotional resonance and recognition from both new and long-time residents of Feixi at first glance. The key factor to achieving this lies in selecting the appropriate visual elements. For new residents, modernization and rapid progress are the aspects to highlight; for long-time residents, he deep historical and cultural legacy should be honored and exhibited.
- Research
- Feixi is home to some notable landmarks, including the Jinzhai Road Double A Daqiao Taohua Science and Innovation Valley Industrial Park. Among these, the Jinzhai Road Double A Bridge, a crucial transportation junction, was put into operation on June 2023. What the character “Xi” incorporates is significant historical and cultural sites of the county, such as the Sanhe Ancient Town and the former residence of Liu Ming, the first governor of Taiwan, both rich in history spanning over 2,500 years.
- Inspiration
- Feixi County has a time-honored historical and cultural legacy, but economic pressures drove many young individuals to seek employment elsewhere. However, the local economy has been driven to the fast lane in recent years. The introduction and development of industries have not only boosted economic progress, but also brought about drastic changes within the city. The design team aimed to visually document these perceptible urban changes.
- Project Duration
- The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and physical platforms, including bus stop ads in Feixi County.
- Operation Flow
- Upon the finalization of the design, the posters are placed on online and physical media platforms for public exposures. The inclusion of typical silhouette patterns, such as bridges, high-speed railways, and buildings, is visually associated with the title "Feixi”. These elements are crucial for effectively conveying information and conferring brand identity to the county.
