Jian Shan Jian Shui Licor Envasado de Jing Chen

El diseño Jian Shan Jian Shui Licor Envasado de Jing Chen es un ganador altamente estimado del prestigioso 2024 A' Design Award de Oro en la categoría de competición Diseño de Envases.

OroEnvases· 2024

Jian Shan Jian Shui Licor Envasado

de Jing Chen

Cliente: Jing Chen

Ganador del A' Design Award de Oro en la Categoría Envases

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El Diseño

Acerca de Jian Shan Jian Shui Licor Envasado

El diseño de packaging contemporáneo ya no es simplemente una función de protección de productos, sino que destaca más por transmitir conceptos de protección ambiental y aumentar el valor de los productos. El reciente foro de diseño señaló que ante los desafíos ecológicos, el packaging ecológico se está convirtiendo gradualmente en una nueva tendencia, donde los materiales biodegradables y el diseño orientado al reciclaje son cada vez más favorecidos. Además, la novedad también es una tendencia de la industria, y conceptos como la personalización están redefiniendo gradualmente los límites del packaging.

El Reconocimiento

Acerca del A' Design Award de Oro

Jian Shan Jian Shui Licor Envasado ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Jian Shan Jian Shui Licor Envasado sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Jian Shan Jian Shui Licor Envasado crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
Dimensiones y Embalaje: Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
Etiquetas: Jian Shan, Jian Shui、Mountain and Water、You wei dao
Tecnología de Producción: The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
Desafío de Diseño: The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
Investigación: Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
Inspiración: "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
Duración del Proyecto: The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
Flujo de Operación: Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.