Hierro Envases · 2024
Judinstrom Beer Envase para cerveza
- A' Design Award de Hierro 2024 in Envases
- CLIENT: SOTB and D
- Estimated Number of Design Views: 16,752
- Verification code BB75B605B1 · Verify this award
Colors
About Judinstrom Beer Envase para cerveza
Judinstrom Beer es un diseño de packaging creado para una cervecería artesanal de Montreal, Canadá. El envase utiliza una lata de aluminio estándar de 473 ml, con una etiqueta de 5 por 8 pulgadas impresa mediante flexografía. Los motivos escandinavos se presentan en una interpretación moderna a través de ilustraciones gráficas planas y una tipografía de líneas y ángulos rectos. La paleta cromática combina el azul profundo con distintos tonos de gris y blanco. La composición minimalista mantiene legibles el nombre de la marca, el tipo de cerveza y el contenido alcohólico, mientras que un núcleo visual compartido permite incorporar nuevos estilos de cerveza a la gama.
About the A' Design Award de Hierro
Judinstrom Beer Envase para cerveza ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Judinstrom Beer Envase para cerveza sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Judinstrom Beer Envase para cerveza es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.
Press Kit
- Unique Properties
- Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
- Dimensions & Packaging
- Label size 5 x 8 inches.
- Tags
- Beer Packaging, Scandinavian design, Label, Craft brewery
- Production Technology
- Standard aluminum can 473 ml, Flexography.
- Design Challenge
- Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
- Research
- The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
- Inspiration
- The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
- Project Duration
- The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
- Operation Flow
- Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.
