Inmyes Identidad de marca by Chungsheng Chen and Jinhe Wang is a highly esteemed winner of the very prestigious 2024 A' Design Award de Hierro in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.
HierroGráfico· 2024
Inmyes Identidad de marca
by Chungsheng Chen and Jinhe Wang
Client: Tainan University of Technology/Product Design Department
A' Design Award de Hierro Winner in Gráfico Category
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- Verified Award Winner
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The Design
About Inmyes Identidad de marca
Inmyes es una identidad de marca creada para una empresa de lentes oftálmicas. El nombre proviene de la expresión "in my eyes" (en mis ojos) y expresa la idea de contemplar el mundo desde una perspectiva personal. La inicial en minúscula sugiere un vínculo cercano y personal con cada consumidor. La letra M está diseñada para evocar un apretón de manos, señal de confianza entre la marca y sus clientes. El logotipo se aplica a estuches para gafas, tarjetas de presentación, empaques, sitios web y redes sociales. Los colores se proporcionan en RGB, CMYK y Pantone para lograr una apariencia coherente en todos los medios.
The Recognition
About the A' Design Award de Hierro
Inmyes Identidad de marca ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Inmyes Identidad de marca sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Inmyes Identidad de marca es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
- Dimensions & Packaging
- Minimum height of the logo: 4 mm
- Tags
- Branding, Visual Identity, Logo Design, Lenses, Eyeglass
- Production Technology
- The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
- Design Challenge
- Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
- Research
- iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
- Inspiration
- The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
- Project Duration
- The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
- Operation Flow
- The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
- Team Members
- ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd. - Image Credits
- Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.
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