Henry Moore Exhibition Identidad Visual by Yuxin Feng

Henry Moore Exhibition Identidad Visual by Yuxin Feng is a highly esteemed winner of the very prestigious 2025 A' Design Award de Plata in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

PlataGráfico· 2025

Henry Moore Exhibition Identidad Visual

by Yuxin Feng

Client: Feng Yuxin Design

A' Design Award de Plata Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #161057

View at A' Design Award Press Release Award Badge

Colors

The Design

About Henry Moore Exhibition Identidad Visual

El diseño visual de la exposición de Henry Moore presenta un enfoque integral, que incluye materiales tradicionales como carteles y entradas. Además, se ha diseñado una colección única de productos culturales y creativos exclusivamente para la exposición. Esta colección incluye lápices infantiles y cuadernos de dibujo inspirados en las icónicas esculturas de Henry Moore. Al transformar sus obras escultóricas en atractivos cuadernos de dibujo, los diseños buscan despertar la creatividad e imaginación en los niños, haciendo el arte más accesible e interactivo para el público infantil.

The Recognition

About the A' Design Award de Plata

Henry Moore Exhibition Identidad Visual ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Henry Moore Exhibition Identidad Visual sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Henry Moore Exhibition Identidad Visual es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project merges art, design, and education to celebrate the timeless works of Henry Moore. The exhibition's visual identity is defined by traditional design elements such as posters and tickets, paired with an innovative collection of cultural and creative products. What sets this project apart is the transformation of Moore's sculptural artistry into interactive tools for children, such as drawing books and pencils. These products not only honor the legacy of Henry Moore but also inspire a new generation of creativity, making the exhibition both culturally enriching and uniquely engaging.
Dimensions & Packaging: Minimum height of the logo: 10 mm
Tags: Logo, Art, Graphic design
Production Technology: The design and production of the accompanying exhibition visual cultural and creative products have fully taken into account the use of safe and healthy materials.
Design Challenge: The challenge in design lies in accurately and intuitively conveying the personal characteristics of the exhibiting artist and applying them to all exhibition designs and cultural and creative products.
Research: By designing accompanying exhibition cultural and creative products, it enhances the broad participation of various groups. Artworks are not only meant to be appreciated, but children can also learn about and engage with the exhibition through these cultural and creative products.
Inspiration: The design inspiration comes from Henry Moore's classic sculpture work, "Reclining Figure." Its overall form is streamlined, resembling the letter "M," which corresponds to Moore's English initial "M." It cleverly integrates its representative features into a logo graphic, possessing strong recognizability.
Project Duration: The project starts in July 2021 and ends in August 2021 in Nanjing, China
Operation Flow: The design effectively conveys Henry Moore's personal characteristics, with minimalist lines outlining key information, enhancing recognition, and possessing a visually captivating appeal that can be widely disseminated.
Team Members: Yuxin Feng
Image Credits: Photographer Yuxin Feng, 2023