Giao Hang Tiet Kiem Diseño de Marca by M-N Associates

Plata Gráfico · 2024

Giao Hang Tiet Kiem Diseño de Marca

by M-N Associates

A' Design Award de Plata 2024 in Gráfico
CLIENT: M — N Associates
Estimated Number of Design Views: 113,948
Verification code 159C6A1F9B · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Giao Hang Tiet Kiem Diseño de Marca

La transformación del diseño de marca de Giao Hang Tiet Kiem (GHTK) representa auténticamente el tráfico y la cultura vietnamitas. Inspirado en las ruedas de motocicleta y los mapas de callejones, el logotipo rediseñado y el ícono de la Sonrisa Confiada transmiten alegría y seguridad mediante la integración digital. La tipografía animada refleja la energía dinámica de los paisajes urbanos de Vietnam, con el objetivo de resonar con las audiencias locales en la era digital. Este enfoque innovador equilibra la herencia con la modernización, capturando la esencia de la vibrante vida urbana de Vietnam.

About the A' Design Award de Plata

Giao Hang Tiet Kiem Diseño de Marca ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Giao Hang Tiet Kiem Diseño de Marca sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Giao Hang Tiet Kiem Diseño de Marca es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Press Kit

Unique Properties: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
Dimensions & Packaging: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Tags: branding, logistic, dynamic, vietnam, green, digital
Production Technology: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Design Challenge: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
Research: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Inspiration: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Project Duration: The project was done within 6 months and was launched officially February 2024
Operation Flow: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.