Collection 10 Years of Shede Envasado de licor by Dong Jinghong and Wei Li

Collection 10 Years of Shede Envasado de licor by Dong Jinghong and Wei Li is a highly esteemed winner of the very prestigious 2025 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2025

Collection 10 Years of Shede Envasado de licor

by Dong Jinghong and Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award de Plata Winner in Envases Category

27,596
Verified Award Winner
Verify Award Status for #162163

View at A' Design Award Press Release Award Badge

Colors

The Design

About Collection 10 Years of Shede Envasado de licor

La Colección 10 Años de Shede es el packaging de un baijiu, licor tradicional chino. El diseño se inspira en dos artesanías tradicionales chinas: la imprenta de tipos móviles y la fabricación de papel. Los elementos de tipos móviles aparecen en la superficie de la caja exterior y en el tapón de la botella, dispuestos en un patrón que parece disperso y, a la vez, ordenado. El cuerpo de la botella está tallado con motivos rocosos, con zonas cóncavas y convexas que evocan los diez años de envejecimiento y la labor de los maestros artesanos del patrimonio. El embalaje de papel y plástico de la parte frontal es totalmente reciclable y de degradación natural. El diseño mantiene formas sencillas y proporciones claras.

The Recognition

About the A' Design Award de Plata

Collection 10 Years of Shede Envasado de licor ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Collection 10 Years of Shede Envasado de licor sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Collection 10 Years of Shede Envasado de licor es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Collection - 10 Years of Shede" follows the ideas of oriental wisdom expression and oriental life aesthetics, conveys the charm of Chinese civilization, and provides another new choice for high-end Baijiu consumers. To find the best way to show the historical imprint of China, integrate the movable type printing technology and papermaking technology of the Four Great ancient inventions with the wisdom of Shede, so as to convey the charm of Chinese civilization. There is something to give and something to gain, the balance between Yin and Yang is the logic of Chinese culture. "Collection - 10 Years of Shede" integrates the philosophy of Yin and Yang to convey the imprint of ten years of preservation and the hearts of countless intangible cultural heritage craftsmen.The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection. "Collection · Shede 10 Years" bravely undertakes the mission of"brewing a better life for global families and spreading the beauty of Chinese Baijiu culture", brews ingenious old wine and carries forward Chinese wisdom! To be willing is a kind of wisdom and attitude in life. Only when everything is willing to be willing can harmony and unity be achieved.
Dimensions & Packaging: Bottle：Width 170mm x Height 100mm
Outer box：Width 280mm x Height 150mm
Tags: oriental life aesthetics, movable type printing, papermaking technology, low-carbon life, intangible cultural heritage craftsman
Production Technology: Movable type printing and papermaking are the crystallization of Chinese wisdom. The integration of the most Chinese cultural achievements on the bottle and packaging all highlight the extraordinary charm of Chinese civilization for thousands of years. "Collection - 10 Years of Shede" inherits the classic vision of Shede brand, uses movable type printing and papermaking design elements to upgrade and optimize the "brand super symbol", focusing on the most Chinese cultural genes.
Design Challenge: "Collection - 10 Years of Shede" simplifies the overall complexity, with a simple design and sharp proportions. Following the design concept of "less is more", so that the design returns to its original state, presenting a pure and aesthetic sense of Chinese civilization. "Collection - 10 Years of Shede" continues to deepen the strategy of Shede old wine, follows the ideas of Shede Oriental wisdom expression and Oriental life aesthetic creation, and transmits the charm of Chinese civilization.
Research: Baijiu is rich and fragrant. "Collection - 10 Years of Shede" marks the richness of oriental civilization. With the beauty of oriental charm, it carries the essence of oriental civilization and makes the east more oriental. "Collection · Shede for 10 years" provides another new choice for high-end Baijiu consumers, and undertakes the mission of brewing a better life for global families and spreading the beauty of Chinese Baijiu culture.
Inspiration: "Collection - 10 Years of Shede" follows the ideas of oriental wisdom expression and oriental life aesthetics, conveys the charm of Chinese civilization, and provides another new choice for high-end Baijiu consumers. With the beauty of oriental charm, it carries the essence of oriental civilization and symbolizes its richness, which makes the orient more oriental.
Project Duration: The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in August 2023.
Operation Flow: The birth of Chinese characters is far from ancient, and it is the soul of human civilization. The stunning movable type printing technique is the crystallization of Chinese civilization. "Collection - 10 Years of Shede" carrying the imprint of the long history of Chinese civilization, showing the most Chinese cultural genes - uneven movable type printing,magnificent ancient Chinese characters and rich texture of rough papermaking, all of which demonstrate the extraordinary charm of the Chinese civilization for thousands of years. The surface of the packaging and bottle caps uses movable type elements, which seem to be scattered but orderly in chaos, and it also highlights the philosophical oriental aesthetics. The bottle body of "Collection - 10 Years of Shede" is carved with rock patterns, one up and down, one concave and one convex, conveying the imprint of ten years old collection and the heart of an intangible cultural heritage craftsman with countless carvings.
Team Members: Dong Jinghong 、Li Wei
Image Credits: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
Mr. Dong Jinghong
Mr. Li Wei