Mahjong Lucky Coffee Envasado de café by Wenduan Su

Mahjong Lucky Coffee Envasado de café by Wenduan Su is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2025

Mahjong Lucky Coffee Envasado de café

by Wenduan Su

Client: Shenzhen Technology Unversity

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner
Verify Award Status for #162841

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mahjong Lucky Coffee Envasado de café

Mahjong Lucky Coffee es un diseño de envase de café inspirado en el mahjong, un juego tradicional chino. Cada bolsa contiene café para un mes, lo que equivale a dos manos de fichas de mahjong. Una de las manos está dispuesta como una mano ganadora. La segunda mano la completa el comprador, ya que cada porción de café se roba como si fuera una ficha y el motivo permanece desconocido hasta abrirla. Los intensos colores naranja y rojo, junto con una tipografía juvenil, se dirigen a los consumidores jóvenes. Se ofrecen dos sabores. El envase convierte un hábito diario en un juego.

The Recognition

About the A' Design Award de Bronce

Mahjong Lucky Coffee Envasado de café ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Mahjong Lucky Coffee Envasado de café sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Mahjong Lucky Coffee Envasado de café satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
Dimensions & Packaging: The test model was completed using 3D printing and origami techniques.
Tags: Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
Production Technology: Mold Injection，Origami
Design Challenge: Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
Research: Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
Inspiration: Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
Project Duration: Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
Operation Flow: Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.