Plata Envases · 2025

Luna Alpina Envase

by Arman Auzhanov

A' Design Award de Plata 2025 in Envases
CLIENT: Eurasia Elite
Estimated Number of Design Views: 28,742
Verification code B1C23138E3 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Luna Alpina Envase

Arman Auzhanov, diseñador de Kazajistán, creó un proyecto completo de vodka para el segmento premium. Utilizó imágenes de la Luna y el Espacio como un código semántico claro basado en materiales de tecnología moderna. El posicionamiento se basa en dos propuestas únicas de venta: emocional (el vodka se produce de acuerdo con las fases de la Luna) y racional (se purifica mediante filtración con piedra lunar). La botella de diseño exclusivo presenta bajorrelieves como cráteres lunares. Para la etiqueta utilizó un material con microcristales que genera una imagen dinámica del cielo estrellado, y Lente Fresnel para la imagen de la Luna. El envase de regalo futurístico completa la imagen.

About the A' Design Award de Plata

Luna Alpina Envase ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Luna Alpina Envase sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Luna Alpina Envase es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Press Kit

Unique Properties: The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.

The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.

For the label we use a material making the starry sky image n dynamics, which supports the theme of space.

Futuristic gift packaging makes a mysterious image
Dimensions & Packaging: Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm
Tags: luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
Production Technology: We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.

The label is made of special material with a velvet effect, with millions of glittering crystals.

The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.

Futuristic gift packaging combines matte plastic and metal.
Design Challenge: Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
Research: Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.

People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real.
Inspiration: For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials.
Project Duration: The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
Operation Flow: The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
Patents: Copyrights belong to Arman Auzhanov, 2021-2024