Ken14 Envase para cerveza de China Resources Snow Breweries

El diseño Ken14 Envase para cerveza de China Resources Snow Breweries es un ganador altamente estimado del prestigioso 2025 A' Design Award de Plata en la categoría de competición Diseño de Envases.

PlataEnvases· 2025

Ken14 Envase para cerveza

de China Resources Snow Breweries

Cliente: China Resources Snow Breweries

Ganador del A' Design Award de Plata en la Categoría Envases

31,935

Ganador de Premio Verificado

Verificar Estado del Premio para #163372

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Colores

El Diseño

Acerca de Ken14 Envase para cerveza

Ken 14 es un envase creado para una cerveza elaborada con cebada nacional. El diseño abstrae el paisaje natural de los campos de cebada de Hulunbuir, empleando los colores blanco, verde y dorado para evocar el crecimiento de la cebada desde la plántula hasta la madurez. La composición y la tipografía siguen el estilo de los antiguos periódicos chinos, lo que facilita la lectura. Los materiales incluyen una alternativa al cuero de origen biológico elaborada con bagazo de malta, un tejido no tejido, una bolsa de papel kraft reciclable y una caja de cartón biodegradable, seleccionados para favorecer la protección del medio ambiente.

El Reconocimiento

Acerca del A' Design Award de Plata

Ken14 Envase para cerveza ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Ken14 Envase para cerveza sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Ken14 Envase para cerveza es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Dimensiones y Embalaje: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Etiquetas: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Tecnología de Producción: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Desafío de Diseño: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Investigación: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Inspiración: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Duración del Proyecto: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Flujo de Operación: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Miembros del Equipo: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu