Shanghai New Bund Mansion Centro de experiencia by Jian Zhang

Shanghai New Bund Mansion Centro de experiencia by Jian Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award de Oro in Diseño de Espacios Interiores y Exposiciones Competition Category.

OroInterior· 2025

Shanghai New Bund Mansion Centro de experiencia

by Jian Zhang

Client: Dejoy International Architects

A' Design Award de Oro Winner in Interior Category

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Verified Award Winner

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The Design

About Shanghai New Bund Mansion Centro de experiencia

Shanghai New Bund Mansion es un centro de experiencia situado en una zona residencial de baja densidad a orillas del río Huangpu. El interior abarca 1200 metros cuadrados y se divide en dos zonas. El lado sur alberga las áreas de recepción y exposición, inspiradas en el lujo discreto de un hotel de estilo shanghainés. El lado norte sigue el concepto de un jardín exterior y encierra cuatro pisos piloto. Una cortina de terciopelo verde, un muro de piedra en forma de arco, un mostrador de recepción negro y un techo espejado configuran el recorrido del visitante. El diseño transforma un edificio de oficinas de espacio limitado en un lugar abierto y acogedor.

The Recognition

About the A' Design Award de Oro

Shanghai New Bund Mansion Centro de experiencia ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Shanghai New Bund Mansion Centro de experiencia sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Shanghai New Bund Mansion Centro de experiencia crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interior design focused on crafting the Shanghai-style art experience center with an overarching design strategy, facilitating future projects developments with heritage, depth, and "inherent sophistication," ensuring this project distinguishes itself amidst other luxury residences in the region, offering unique, memorable qualities.
Dimensions & Packaging: With an area of 1200 square meters, the layout is divided into two primary zones: the south side is dedicated to reception and display areas, designed to evoke the quiet luxury of a Shanghai-style hotel, while the north side features an outdoor garden concept. This area encloses four model rooms, immersing visitors in a vibrant courtyard setting.
Tags: New Bund Mansion, Experience center, Dejoy International Architects, Shanghai, Interior Design,
Production Technology: The tour begins in the elevator hall, enveloped by a luxurious green velvet curtain. Upon entering the south side, visitors are greeted by a sophisticated welcome area featuring an elegant arc-shaped stone wall, a sleek black reception desk, and twinkling starry lights. The ground is inlaid with guiding signs that direct the flow of guests, while a mirrored ceiling enhances the space, creating an illusion of height in the dimly lit environment.
Design Challenge: One of the challenges was adapting the functional space of the experience center to an office building environment. Office buildings are often enclosed spaces with core-centered layouts, limited floor heights, and restricted floor area and depth, which contrasts with the open and inviting atmosphere required for the experience center. Through various interior design strategies, the designer resolved this conflict.
Research: The elevator hall serves as a transitional link, balancing the flow of movement and anchoring the space with visual focal points at both ends of the corridor. The ceiling design, in particular, showcases innovative solutions to spatial limitations, making this project a prime example of adaptive design within a constrained environment.
Inspiration: Guided by the theme of time, the designer incorporated classic elements reminiscent of Old Shanghai, reinterpreting them with a modern sense of fashion and architectural refinement. This approach allows the space to serve as a "translation of local culture," blending traditional Shanghai charm with contemporary design.
Project Duration: Located in a new luxury residential area along the Huangpu River, the development stands as one of Shanghai's few exclusive low-density neighborhoods. It harmoniously blends ecology, parks, waterfront living, and commerce, embodying the quintessential Shanghai style.
Operation Flow: Moving through the space is like walking through a cinematic experience, engaging with friendly scaled architectural and spatial elements, and revealing a future lifestyle rooted in Shanghai’s heritage.
Team Members: Chief designer: Zhang Jian
Image Credits: TOPIA