Mountain Sea Rare Treasure Caja de Regalo de Frutos Secos de Wu Yao

El diseño Mountain Sea Rare Treasure Caja de Regalo de Frutos Secos de Wu Yao es un ganador altamente estimado del prestigioso 2025 A' Design Award de Plata en la categoría de competición Diseño de Envases.

PlataEnvases· 2025

Mountain Sea Rare Treasure Caja de Regalo de Frutos Secos

de Wu Yao

Cliente: Beijing Wuyao Cultural and Creative Co. Ltd.

Ganador del A' Design Award de Plata en la Categoría Envases

24,941

Ganador de Premio Verificado

Verificar Estado del Premio para #165746

Visitar Sitio Ver en A' Design Award Nota de Prensa Insignia del Premio

Colores

El Diseño

Acerca de Mountain Sea Rare Treasure Caja de Regalo de Frutos Secos

Tesoro Raro de Montañas y Mares es una caja de regalo premium para frutos secos envasados. La caja contiene ocho latas metálicas, y cada lata alberga frutos secos procedentes de un país o región diferente. Las ilustraciones de cada lata combinan el personaje de la marca con paisajes tradicionales chinos de montañas y mares pintados a pincel. La caja exterior está fabricada en cartón revestido de cuero sintético, con un asa de cuero en la parte superior y pies metálicos chapados en oro en las esquinas. El estampado en caliente aporta relieve a las líneas y a la caligrafía. Un cierre metálico lateral permite abrir la caja en un solo gesto.

El Reconocimiento

Acerca del A' Design Award de Plata

Mountain Sea Rare Treasure Caja de Regalo de Frutos Secos ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Mountain Sea Rare Treasure Caja de Regalo de Frutos Secos sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Mountain Sea Rare Treasure Caja de Regalo de Frutos Secos es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: This gift box combines colors of red, blue, and gold, creating a striking visual impact. It contains eight cans of nuts, each with illustrations that represent both the brand IP and the origin of the nuts. The theme incorporates traditional Chinese brushwork landscape painting, featuring mountainous and oceanic scenes with subtle brand IP characters integrated. The calligraphy, inspired by Clerical Script, while the side pattern design is simplified to enhance the gift box’s refined elegance.
Dimensiones y Embalaje: 130 mm x 430 mm x 430 mm
Etiquetas: Nut, Gift Box, Packaging Design, Premium Gift Box
Tecnología de Producción: The material is made of cardboard as the main body of the gift box, with synthetic leather wrapping and sealing the top, leather handles to increase the delicate sense of touch, corners and details of the box using gold-plated metal feet to prevent the box from being deformed by the impact. The illustration lines and text on the outer box are embossed by hot stamping process, the inner can is made of silver glossy metal, the content is printed on it to realize the frosted glossy texture.
Desafío de Diseño: This project was a high-end program deployed by the brand in the nut segment, complementing the high-end gift boxes that were missing from the product matrix. The brand pursues packaging with visual impact, which should be able to visually express the content of the product. Based on the positioning of the high-end nut gift box, we thought it was key to de-colorize and de-hyphenate, reducing the color of the brand logo itself and making it more unified with the design.
Investigación: This project perfectly combines the urban landscapes of different regions with brand IP, and through exquisite illustrations and narratives, allows consumers to taste food while also experiencing the customs and traditions of different parts of the world. This gift box not only meets the pursuit of quality by high-end consumer groups, but also creates a unique consumer experience through storytelling packaging design, effectively enhancing the brand's premium ability.
Inspiración: The inspiration of design is to travel with Three Squirrels. In order to be able to show the high quality of the product and the variety of origins. The outer box is styled with a hand-held vintage suitcase as inspiration. The gift box contains 8 jars of different nuts from different countries or regions, and 8 vignettes have been created to incorporate the brand's IP, Three Squirrels, to represent the high quality nuts brought back by Three Squirrels traveling to different regions.
Duración del Proyecto: The project started in November 2023 in Beijing and finished in January 2024 in Beijing, was produced in July 2024 and officially on sale in September 2024.
Flujo de Operación: To ensure the integrity of the picture, the box is opened from the side by a metal locking mechanism. There are no extra complicated steps to open the gift box, and the products can be seen neatly arranged directly after opening the box. Due to the large size of the box, a carrying handle is placed on the top of the box for the user's convenience. In order to minimize the burden on the user, the gift box is supported by high quality cardboard to reduce the weight.
Miembros del Equipo: Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Boxing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Font Designer: Liu Xin