Amytis Taza by Zeynep Zumre and Mesut Zumre

Amytis Taza by Zeynep Zumre and Mesut Zumre is a highly esteemed winner of the very prestigious 2025 A' Design Award de Hierro in Diseño de Menaje de Cocina Competition Category.

HierroMenaje de Cocina· 2025

Amytis Taza

by Zeynep Zumre and Mesut Zumre

Client: Zeynep Zümre

A' Design Award de Hierro Winner in Menaje de Cocina Category

12,447

Verified Award Winner

Verify Award Status for #167104

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Amytis Taza

Amytis es una taza de porcelana diseñada para bebidas frías y calientes. Su forma evoca un racimo de uvas y se inspira en los jardines colgantes de Babilonia. La superficie redondeada ofrece un agarre táctil que sugiere sostener uvas en la mano. La taza tiene una capacidad de 200 ml y se presenta con un plato a juego de acabado brillante. La producción comienza con un molde de yeso en el que se vierte la pasta de porcelana. A continuación se realizan dos cocciones: una cocción de bizcocho a 1050 grados y una cocción de esmalte a 1230 grados. La taza terminada es fácil de limpiar y apta para lavavajillas.

The Recognition

About the A' Design Award de Hierro

Amytis Taza ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Amytis Taza sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Amytis Taza es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Amytis is a cup design. It stands out with its design story. It gives the pleasure of holding a bunch of grapes in your hand with its grape cluster visual inspired by the Hanging Gardens of Babylon. A piece of grape and a sip of wine or coffee. It offers comfortable use with its ergonomic grip, easy-to-clean surface and stylish porcelain material.
Dimensions & Packaging: Handmade porcelain.

Material: Limoges Porcelain.

Package content: Includes one 200 ml glossy cup and one glossy serving plate.
Product Dimensions:
Cup: Volume: 200 ml Diameter: 80 mm Height: 55 mm
Plate: Diameter: 145 x 130 mm Height: 5 mm

Usage: Suitable for all kinds of hot and cold drinks. Machine washable.
Tags: handmade, fineporcelain, porcelaincup, handmadeporcelain
Production Technology: After shaping the Amytis model, a plaster mold is taken. A 3D printer is used to create the model. It is produced by pouring porcelain clay into plaster molds. It goes through two firings in order, the first is 1050 degrees biscuit firing and the second is 1230 degrees glaze firing, which gives it the beauty of porcelain.
Design Challenge: The most challenging part was to turn the design into reality with ceramic material without spoiling its effect when it was fully formed. I had chosen fine porcelain as the material and this required a very difficult production process for the form. However, as a result of a year of R&D work, I had the opportunity to reach the perfect design with a new molding method. This was what I was looking for. No matter how difficult it was, the design chose its own material and it came true exactly as I imagined.
Research: When creating the design, the first priority was for it to be enjoyable to use. In addition, it had to be ergonomic and easy to clean. While thinking about all these, I started researching, thinking that a story would help. The Hanging Gardens of Babylon always interested me, and the in-depth readings I did strengthened me. I found the final touch I was looking for in its story.
Inspiration: I was inspired by the hanging gardens that Nebuchadnezzar had built for his wife Amytis. It was very important to me that the design be personally pleasing. So I was moved by the fact that Queen Amytis found her longing for green hills and gardens in the beauty of the grape clusters. I imagined her holding the grape cluster in her hand. Like taking a bite of a grape cluster in the palm of your hand.
Project Duration: The design began to take shape in 2017 and reached its best state in 2019.
Operation Flow: Amytis was designed as a coffee mug. But it varies according to the user's experience. This is its best feature because it is suitable for a wine or a small snack in time.
Patents: application number: 2021/003894
registration number: 2021 003894
applicant: Zeynep Zümre
Team Members: Zeynep Zümre
Mesut Zümre