Race Data AI Telemetría para Simracers by Cansu Cetin

Race Data AI Telemetría para Simracers by Cansu Cetin is a highly esteemed winner of the very prestigious 2025 A' Design Award de Hierro in Diseño de Interfaz, Interacción y Experiencia de Usuario Competition Category.

HierroInterfaz· 2025

Race Data AI Telemetría para Simracers

by Cansu Cetin

Client: Driven AVS

A' Design Award de Hierro Winner in Interfaz Category

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Verified Award Winner

Verify Award Status for #167411

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The Design

About Race Data AI Telemetría para Simracers

Este proyecto redefine el análisis de las carreras de simulación al crear una herramienta de telemetría intuitiva que conecta las carreras virtuales con las del mundo real. Simplifica datos complejos mediante mapas de pista interactivos, paneles personalizables y comparaciones de vueltas. Desarrollado con retroalimentación iterativa de simracers, el diseño ofrece información accesible pero detallada para optimizar el rendimiento. Combinando innovación y usabilidad, empodera a los pilotos a mejorar continuamente y comprender mejor sus datos de carrera.

The Recognition

About the A' Design Award de Hierro

Race Data AI Telemetría para Simracers ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Race Data AI Telemetría para Simracers sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Race Data AI Telemetría para Simracers es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design transforms sim racing analysis with intuitive data visualization and advanced telemetry tools, providing racers with actionable insights. Its user-focused approach ensures accessibility while maintaining technical depth, featuring interactive track maps, customizable dashboards, and seamless lap comparisons. Personalized analysis tools and community-driven feedback make it a standout solution for improving performance and bridging the gap between virtual and real racing.
Dimensions & Packaging: The design was developed with a focus on responsiveness, ensuring compatibility across various screen sizes. The layout adapts seamlessly from 1024x768px to 1792x1024px for larger displays. Interactive elements were optimized for touch and mouse input, with clickable areas sized for ease of use across devices. Data visualization tools were engineered for high performance, processing telemetry data in real-time with minimal latency, ensuring smooth user experience even with large datasets.
Tags: Telemetry analysis, real-time data processing, racing insights, sim racer tools, user experience design, user-centric design,
Production Technology: The design was developed using an iterative UX/UI process, emphasizing user feedback from sim racers. Wireframes and prototypes were created to test and refine key functionalities, such as telemetry data visualization and lap comparisons. Agile methodology was employed to allow for continuous improvement based on user testing. A modular design approach ensured flexibility, while data-driven insights guided the creation of interactive features that prioritize performance optimization and ease of use.
Design Challenge: The hardest part of this design was simplifying complex telemetry data without losing essential details. The challenge lay in balancing technical depth with user accessibility, as racers needed both detailed insights and easy navigation. Historical perspectives of traditional racing tools influenced the design, but new technology offered opportunities to innovate. External factors, such as varying levels of user expertise and limited research on specific racing behaviors, also presented obstacles, requiring extensive user feedback to refine the product.
Research: The research combined qualitative and user-centered studies to understand sim racers' needs and behaviors. The goal was to simplify telemetry data presentation to enhance performance. Insights were gathered through interviews, surveys, and online community observations, involving both casual and competitive sim racers. Results revealed a preference for simplified, interactive interfaces, informing a design that improves performance and user experience in virtual and real-world racing.
Inspiration: The project was inspired by the challenges sim racers face in translating virtual performance to real-world racing. Recognizing the complexity of existing telemetry tools, the goal was to simplify data analysis while enhancing usability. Drawing from user interviews, market research, and technical studies, the design combines intuitive features with a user-centered approach to help racers optimize performance and make the most of limited practice time.
Project Duration: The project started in May 2024 in Turkey and finished in December 2024 in Canada.
Operation Flow: This design helps sim racers improve their performance by providing easy-to-understand data about their racing. Users can view their racing line, speed, and other key information to see where they can improve. By comparing laps, racers can find areas to optimize, such as braking and acceleration points. The design allows for simple interactions like clicking on turns to get more detailed feedback, making it easier to focus on key areas for improvement and achieve better results over time.