Food Into Opportunities Libro de recetas by Udem Universidad de Monterrey is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronce in Diseño Social Competition Category.
BronceSocial· 2025
Food Into Opportunities Libro de recetas
by Udem Universidad de Monterrey
Client: Universidad de Monterrey
A' Design Award de Bronce Winner in Social Category
- 35,412
- Verified Award Winner
- Verify Award Status for #167421
The Design
About Food Into Opportunities Libro de recetas
Food Into Opportunities es un libro de recetas creado para ayudar a los hogares a reducir el desperdicio de alimentos. El libro está dirigido a mujeres de 30 a 60 años. Un formato híbrido combina el libro impreso con contenidos digitales difundidos en las redes sociales. La primera edición se centra en las frutas y verduras y explica cómo aprovecharlas en sus distintos grados de madurez. Los consejos de conservación y las recetas de temporada favorecen el aprovechamiento integral de cada ingrediente. El tamaño carta estándar, la encuadernación en tapa dura y las páginas cosidas resultan adecuados para un uso frecuente en la cocina.
The Recognition
About the A' Design Award de Bronce
Food Into Opportunities Libro de recetas ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Food Into Opportunities Libro de recetas sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Food Into Opportunities Libro de recetas satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project introduces a practical recipe book specifically designed for women aged 30 to 60. It features a hybrid format, combining a physical book with digital content across social media platforms. The first edition focuses on fruits and vegetables, offering guidance on their use at different stages of ripeness.
It includes storage tips and recipes to maximize their potential, encouraging sustainable habits in everyday life. - Dimensions & Packaging
- The constant interiors of 180 color pages, printed on a 140 gram sofa with 4x4 inks, ensuring a High graphic quality and a professional finish. The binding will be by sewing with hotmelt, providing robustness and ease of use, essential characteristics for a recipe book that will be used frequently in the kitchen.
- Tags
- Food, approval, recycling, hunger, reuse, nutrition, cooking, fruits, proteins, cereals, vegetables
- Production Technology
- The book design was developed with a strategic approach to optimize the format and the production costs, without compromising its functionality or quality. You choose a size
standard letter (21.5 x 28 cm) to minimize material waste during production printing, thus reducing environmental impact and allowing more economical production and sustainable.
The book will be hardcover with glossy lamination on the front and back covers, which ensures an attractive visual presentation and long-lasting protection. - Design Challenge
- Research question
How can graphic design encourage families to minimize food waste
in their homes?
General Objective
Develop a tool and communication strategy that raises awareness about the
food waste to women.
Specific Objectives
Report on food waste generated in homes.
Promote responsible food consumption.
Optimize the use of food. - Research
- This project has as its centerpiece a recipe book, designed as a tool practice to inform and train women between 30 and 60 years old about the impact of waste of food at home. Responding to the digital information saturation you experience
this group, the book takes advantage of the preference for physical formats, offering an experience functional and tactile in the kitchen. At the same time, complement this proposal with content digital in social networks, creating a balance between the physical and the digital.
The first edition of the book focuses on fruits and vegetables, addressing how to use them according to their stages of ripening, offering advice on efficient storage and providing
Practical recipes organized by seasons of the year. Through this approach, we seek to maximize the use of food, reduce waste and promote creativity in the kitchen, turning ingredients that are normally thrown away in delicious and easy to prepare dishes. - Inspiration
- How can graphic design inspire families to reduce food waste in their homes?
To create a tool and communication strategy that raises awareness about food waste among women.
Educate households about the extent of food waste they generate.
Promote responsible and sustainable food consumption practices.
Encourage optimal utilization of food to minimize waste. - Project Duration
- The brand seeks to establish a deep connection with food from its origin, whether in the land, the field or products of animal origin. Its objective is to raise awareness about the complete production process of each food, from its cultivation or breeding to its arrival at home, encouraging more conscious preparation and storage and responsible. The journey of food does not end on the plate; comprises an entire journey which, when understood, invites us to value and make the most of each ingredient, promoting more sustainable habits in our daily cooking.
- Operation Flow
- Various applications were developed to promote the brand and expand the reach of the project. As a complement to the book, a collection of exclusive dishes with designs was created.
that highlight the logo, icons and illustrative elements. These plates are one of the gifts to Kickstarter backers. Designed as iconic pieces of the brand, the plates They can be used both to serve the recipes in the book and to decorate. - Patents
- Eugenia Martínez-Abrego Sáenz
María Andrade Padilla
Paulina Gonzalez Gracia
Valeria Marín Guzmán - Team Members
- Eugenia Martínez-Abrego Sáenz
María Andrade Padilla
Paulina Gonzalez Gracia
Valeria Marín Guzmán - Image Credits
- Eugenia Martínez-Abrego Sáenz
María Andrade Padilla
Paulina Gonzalez Gracia
Valeria Marín Guzmán
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
