Funny Eye Macau Sparkling Envasado de bebidas by Chunyang Wang

Funny Eye Macau Sparkling Envasado de bebidas by Chunyang Wang is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2025

Funny Eye Macau Sparkling Envasado de bebidas

by Chunyang Wang

Client: Funny Eye Brewery

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner

Verify Award Status for #167741

View at A' Design Award Press Release Award Badge

Colors

The Design

About Funny Eye Macau Sparkling Envasado de bebidas

Funny Eye Macau Sparkling es un diseño de envase para una marca de bebidas de Macao. El envase abarca una línea de tres sabores, y cada sabor cuenta con su propia paleta cromática. Los gráficos se inspiran en las Ruinas de San Pablo de Macao. Las formas curvas, circulares y rectangulares tomadas de las columnas y ventanas del monumento se simplifican y recomponen. A ello se suma un lúdico motivo de miradas extraído de la obra del artista italiano Tullio Garbari. Los nombres de los productos emplean una tipografía negrita personalizada con letras de gran tamaño y un amplio interletraje. Cada lata mide 65 mm de diámetro y 120 mm de altura.

The Recognition

About the A' Design Award de Bronce

Funny Eye Macau Sparkling Envasado de bebidas ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Funny Eye Macau Sparkling Envasado de bebidas sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Funny Eye Macau Sparkling Envasado de bebidas satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Funny eye, a local Macau beverage brand, has created a unique visual identity that sets it apart in the highly competitive fast-moving consumer goods market. Inspired by the iconic Ruins of St. Paul's, the design incorporates elements of the building's architecture and combines them with the playful gaze from the works of Italian artist Tullio Garbari. This fusion of This fusion of Eastern and Western cultural elements results in a fresh and distinctive visual style.
Dimensions & Packaging: Diameter 65mm, height 120mm
Tags: Graphic，Macau，Cans，
Design Challenge: By deconstructing the iconic Ruins of St. Paul's, we extracted the curved, circular, and rectangular elements from its columns and windows. These simplified geometric shapes were then recomposed and incorporated into our design. This unique visual language pays homage to Macau's rich cultural heritage while embracing contemporary design aesthetics. Through the integration of custom Chinese bold fonts, we have created a fresh visual style that showcases Macau's unique cultural charm to the world.
Inspiration: This product line offers three distinct flavors, each paired with a unique dopamine-inducing color palette to visually represent the taste experience. The product names have been redesigned with a new typeface, treating the text as a visual symbol. By enlarging the font, increasing spacing, and adjusting the length of the characters, we have made the product names the focal point of the packaging design.
Project Duration: Designed in Hangzhou in May 2024.
Patents: Funny Eye
Team Members: Chunyang Wang