Playgo Identidad de marca para autocaravanas by Chungsheng Chen, Carol Sen and Enyang Chen

Bronce Gráfico · 2025

Playgo Identidad de marca para autocaravanas

by Chungsheng Chen, Carol Sen and Enyang Chen

A' Design Award de Bronce 2025 in Gráfico
CLIENT: Tainan University of Technology/Product Design Department
Estimated Number of Design Views: 12,249
Verification code 55C2F5990E · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Playgo Identidad de marca para autocaravanas

Playgo es una identidad de marca creada para un servicio de modificación de autocaravanas. El logotipo de Playgo combina el naranja y el negro con una tipografía de trazos curvos para sugerir exploración y fiabilidad. La identidad se aplica a tarjetas de visita, bolsas de tela, sobres, papelería corporativa, carpetas, vinilos para vehículos, un sitio web y perfiles en redes sociales. El manual de normas define las proporciones cromáticas, el interletraje y el grosor de línea, y el logotipo tiene una altura mínima de aplicación de 10 mm. La identidad también da soporte a un sistema de presupuestos en línea y a un área expositiva física que ayudan a los usuarios a elegir sus opciones de modificación.

About the A' Design Award de Bronce

Playgo Identidad de marca para autocaravanas ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Playgo Identidad de marca para autocaravanas sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Playgo Identidad de marca para autocaravanas satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Press Kit

Unique Properties: Playgo embodies fun, action, and adventure, with the slogan take you to play more! reflecting its mission to simplify camper van travel. Its vibrant orange and black logo symbolizes exploration and reliability, while curved typography adds a modern, approachable touch. Offering customizable modifications with flexible interiors, Playgo enhances convenience through an online quotation system and a physical display area, ensuring users fully understand its value.
Dimensions & Packaging: Playgo's logo has a minimum application height of 10 mm, making it suitable for various mediums such as business cards, tote bags, envelopes, letterheads, folders, and vehicle decals. This ensures the clarity and consistency of the brand image. The design guidelines cover color ratios, font spacing, and line thickness, standardizing visual presentation and enhancing brand recognition.
Tags: Branding, Visual Identity, Logo Design, Camper Van, Outdoor
Production Technology: Playgo's brand visual design was created using Adobe Illustrator, while the animation components were developed with Adobe Premiere and After Effects, showcasing the brand's dynamism and energy. The logo's color palette includes RGB, CMYK, and Pantone options, ensuring consistency across digital and print media, enhancing brand recognition.
Design Challenge: The design challenge for Playgo lies in establishing a clear brand positioning in the highly competitive camper van market, combining professional technology with a relaxed and enjoyable user experience. Simultaneously, the brand must balance highly customizable functionality with a simplified modification process to attract the new generation of outdoor enthusiasts.
The naming process was a significant hurdle. The name Playgo needed to convey a spirit of exploration and freedom while being simple, memorable, and distinctive. Additionally, the visual design had to strike a balance between professionalism and vibrancy, reflected in the logo’s sleek lines and the orange-black color scheme.
Another challenge involved creating a user-friendly online quotation system and a physical display area to enhance users’ understanding and ease of selecting modification options. Playgo overcame these obstacles to build a brand that seamlessly combines professionalism with energy, redefining standards in the camper van market.
Research: Playgo's brand research focuses on user needs and market trends, leveraging 30 years of expertise in automotive component manufacturing to explore possibilities for easy, functional, and personalized camper vans. Through user interviews and market analysis, the brand established its core values, Professional, Relaxed, and Vibrant.
The research revealed that users desire simplified modification processes and enhanced convenience. These insights guided the design of the online quotation system and physical display area, seamlessly integrating brand value with user experience, setting a new standard for the camper van market.
Inspiration: Passion for camping and exploration, with 30 years of expertise in vehicle seat manufacturing, Chang Ying Enterprise saw the need for camper vans that blend professionalism and ease. Modification of the camper van by Integrating technology and innovation for functionality, flexibility, and customization. With flexible parking systems, practical interiors, and streamlined modifications, allowing users to create their dream vehicles effortlessly, fulfil a youthful, free, and adventurous lifestyle.
Project Duration: The project began in November 2023 and concluded in 2024, with a brand launch event and experience store opening held in November 2024.
Operation Flow: Playgo's brand identity is applied to business cards, tote bags, envelopes, letterhead, folders, websites, social media, and camper van decals, ensuring consistency and recognition across both physical and digital platforms. The brand logo, with its sleek lines and orange-black color scheme, embodies professionalism and energy, drawing attention in both static and dynamic displays.
Business cards, letterhead, and envelopes emphasize the brand's professionalism, while tote bags and folders combine functionality with style, enhancing daily visibility. The website and social media platforms provide seamless interactive experiences, effectively conveying the brand's story and value. Camper van decals act as mobile advertisements, extending the brand's spirit to the outdoors and capturing even more attention.
Patents: acdesign associates International Co., Ltd.
Image Credits: acdesign associates International Co., Ltd.