Made Home Diseño Web by Eun Ji Kim is a highly esteemed winner of the very prestigious 2025 A' Design Award de Hierro in Diseño Web Competition Category.

HierroWeb· 2025

Made Home Diseño Web

by Eun Ji Kim

Client: Eun Ji Kim

A' Design Award de Hierro Winner in Web Category

48,308

Verified Award Winner

Verify Award Status for #169398

View at A' Design Award Press Release Award Badge

Colors

The Design

About Made Home Diseño Web

Made Home reimagina el mercado en línea al fusionar el comercio electrónico con el storytelling para exhibir a los artesanos de comida casera de NYC. El diseño enfatiza la claridad y el engagement, con navegación intuitiva, visuales dinámicos y un diseño curado que destaca el oficio de cada artesano. Priorizando la accesibilidad y la experiencia de usuario, fomenta una conexión más profunda entre artesanos y consumidores. Al transformar el comercio digital en una experiencia impulsada por la comunidad, Made Home eleva los productos locales y las historias detrás de ellos.

The Recognition

About the A' Design Award de Hierro

Made Home Diseño Web ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Made Home Diseño Web sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Made Home Diseño Web es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made Home is a web design project that merges e-commerce with brand identity to highlight local homemade food markets within NYC communities. The platform provides a seamless and visually engaging experience, connecting small-scale food artisans with a broader audience. Through intuitive navigation, curated storytelling, and strong visual branding, Made Home enhances the accessibility and appeal of locally made products, fostering a deeper connection between makers and consumers.
Dimensions & Packaging: Website Technical Specifications Supported Browsers: Latest versions of Chrome, Firefox, Safari, and Edge.
Tags: Web Design, Website Design, UI Design, Minimalism, Modern, User Experience, User Interface, Interaction Design, E-commerce Design, Small Business Support, Brand Identity
Production Technology: The design process involved wireframing and prototyping in Figma, with branding elements, illustrations, and image enhancements created using Adobe Illustrator and Photoshop.
Design Challenge: One of the biggest challenges of Made Home was creating a seamless balance between e-commerce functionality and brand storytelling. Unlike traditional online marketplaces, this project needed to highlight both the products and the artisans behind them, ensuring an engaging and emotional connection with users.
Research: As Made Home bridges e-commerce with community-driven branding, our research focused on understanding the needs of local food artisans and their customers. We analyzed successful marketplace models, conducted user interviews, and explored behavioral trends in online food shopping. Insights from this research shaped our approach, leading to a design that balances functionality with storytelling. We refined the interface through iterative prototyping, ensuring a seamless and visually engaging user experience.
Inspiration: Made Home is inspired by the need for a platform that connects small-scale food artisans with a wider audience. Drawing from community-driven marketplaces, it creates an intuitive and visually compelling space that elevates local businesses. Research on user behavior, brand identity, and seamless digital experiences shaped the design. More than just e-commerce, Made Home celebrates craftsmanship, community, and the authentic stories behind each homemade product.
Project Duration: The project started in April 2024 and finished in November 2024 in New York.
Operation Flow: Made Home functions as a vibrant digital marketplace, offering a warm and inviting experience akin to strolling through a local artisan market. Users are guided effortlessly through curated selections, with intuitive navigation that feels like browsing a neighborhood shop. Personalized recommendations and engaging storytelling create a seamless connection between buyers and makers. This approach transforms the website into more than just a shopping platform, as it becomes a celebration of community and craftsmanship.