Plata Gráfico · 2025
Amores Salón de Belleza
- A' Design Award de Plata 2025 in Gráfico
- CLIENT: A4 Design House
- Estimated Number of Design Views: 50,488
- Verification code 83C6F0780C · Verify this award
Colors
About Amores Salón de Belleza
Amores, un salón de belleza premium en Dubái, encarna la elegancia a través de una identidad de marca que fusiona modernidad con patrimonio cultural. Diseñado para atraer una clientela diversa, con enfoque en mujeres emiratíes distinguidas, su lenguaje visual se inspira en elementos clásicos de la industria de la belleza como espejos, peines, coronas y tijeras, reinterpretados en un estilo vintage. Inspirada en la arquitectura árabe y motivos de la región del Golfo como palmeras y gacelas, la identidad transmite gracia y tradición. Una paleta de colores tierra refleja los paisajes de los EAU, mientras que un logotipo personalizado realza la feminidad en todos los puntos de contacto.
About the A' Design Award de Plata
Amores Salón de Belleza ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Amores Salón de Belleza sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Amores Salón de Belleza es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Press Kit
- Unique Properties
- Amores identity design is influenced by Arabic architecture, incorporating motifs from Dubai landmarks and natural elements from the Gulf region, such as palm trees and the graceful gazelle. These visuals, symbols of beauty and femininity, align with the cultural context of the GCC region. The result is a harmonious blend of elements that create engaging patterns, effectively conveying the brand story and emotions.
- Dimensions & Packaging
- Amores color palette combines trending beauty industry hues with warm, nude and earthy tones inspired by the UAE natural landscapes. Shades reminiscent of deserts, golden sands, and sunlit vistas shape a brand identity that feels modern yet deeply connected to its geographical roots.
- Tags
- branding, brand identity, identity design, logo design, visual language
- Production Technology
- Amores also offered a range of beauty products, including skincare and haircare items, creams, and gift sets. Naturally, we extended the visual identity to these packaging designs, creating a cohesive aesthetic across the entire product line.
- Design Challenge
- The creative direction drew inspiration from iconic elements of the beauty industry; mirrors, combs, crowns, and scissors; yet reimagined them through the lens of classical and vintage styles. This artistic choice evoked a sense of nostalgia and authenticity, allowing the audience to feel a genuine connection to the brand spirit.
- Research
- Amores, a premium beauty lounge located in the heart of Dubai, stands as a beacon of elegance in one of the most historic and culturally rich neighborhoods. The primary objective in crafting the visual identity of Amores was to create a brand that harmoniously blends modernity with a profound sense of heritage, capturing the essence of Arab culture. The brand was envisioned to resonate with a diverse audience of premium clients, and a particular focus on attracting noble Emirati women who embody grace and tradition.
To achieve this vision, a dynamic approach was adopted in the visual identity design. - Inspiration
- Amores logo design uses elegant capital letters with delicate curves for the logotype, symbolizes the presence of some women together, showcasing femininity, elegance, and confidence. Each figure embodying charm, sophistication, and an understated allure.
- Project Duration
- The project started in Jun 2024 in Dubai and finished in Aug 2024 in Dubai, and was launched in Jan 2025.
- Operation Flow
- Amores identity extended and integrated into every physical and digital touchpoint of the brand, from product packaging to its presence across social media and the website. Wherever the name Amores appears, its unique visual signature is sure to leave a lasting impression.
- Image Credits
- Photographer Ali Moradi, Amores, 2024.
