Hocking Hills Diseño Web by Cansu Dagbagli Ferreira

Hocking Hills Diseño Web by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronce in Diseño de Interfaz, Interacción y Experiencia de Usuario Competition Category.

BronceInterfaz· 2025

Hocking Hills Diseño Web

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award de Bronce Winner in Interfaz Category

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Verified Award Winner

Verify Award Status for #169553

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hocking Hills Diseño Web

El rediseño de Hockinghills.com presenta una plataforma de reservas moderna y optimizada para estancias en la naturaleza y actividades al aire libre. Priorizando la claridad y la usabilidad, el diseño actualizado presenta un enfoque minimalista que resalta la belleza natural de Hocking Hills. Una interfaz de usuario refinada, navegación optimizada y un conjunto de más de 100 iconos personalizados mejoran la accesibilidad y funcionalidad. El resultado es una experiencia digital cohesiva y atractiva que simplifica la planificación de viajes mientras se mantiene fiel a la dedicación de la marca hacia la naturaleza, la comunidad y la exploración fluida.

The Recognition

About the A' Design Award de Bronce

Hocking Hills Diseño Web ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Hocking Hills Diseño Web sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Hocking Hills Diseño Web satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The redesign of Hockinghills.com modernizes the booking platform for nature stays and outdoor activities in Hocking Hills State Park. The project involved a complete brand refresh, UX and UI enhancements, and the creation of over 100 custom icons. The updated design improves navigation, refines the user experience, and ensures visual consistency across the platform while maintaining the brands deep connection to the local community and natural environment.
Dimensions & Packaging: Desktop and mobile screens were designed for the whole website in a responsive manner.
Tags: website, travel, outdoors, icon design, user interface
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and Figma.
Design Challenge: Even though an extensive design system was created, the project requirements evolved according to the project needs and as a result of that, keeping the consistency was a challenge.
Research: According to the real user data from the existing website, user problems and needs are analysed and UX improvements are done accordingly.
Inspiration: The redesign is inspired by the need for clarity and ease of use, allowing the natural beauty of Hocking Hills to take center stage. The minimal and modern design approach removes visual clutter, creating a seamless and intuitive experience. A refined icon set enhances usability without distraction, while the structured layout and clean typography ensure effortless navigation. The result is a functional yet elegant platform that connects users to nature with simplicity and efficiency.
Project Duration: 1 year from June 2023 to June 2024
USA and France
Operation Flow: Hockinghills website is used for researching and booking accommodations, activites in Hocking Hills national park.