Abra Mode Embalaje para pantimedias by Sajad Izadi

Abra Mode Embalaje para pantimedias by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 A' Design Award de Hierro in Diseño de Envases Competition Category.

HierroEnvases· 2025

Abra Mode Embalaje para pantimedias

by Sajad Izadi

Client: Abra Mode

A' Design Award de Hierro Winner in Envases Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Abra Mode Embalaje para pantimedias

Abra Mode es una caja de embalaje para pantimedias. La caja está fabricada en cartón en tonos crema y dorado, elegidos para transmitir calma, suavidad y lujo. Una ventana con forma de pierna femenina cruzada se troquela mediante un molde y deja ver el tejido, mostrando su textura, densidad y color. La ventana elimina la necesidad de imprimir una caja nueva para cada color o estampado. El recubrimiento es de base agua, mate y reciclable, y evita las huellas dactilares en la superficie. La caja mide 138 mm de ancho, 25 mm de profundidad y 240 mm de alto. La forma cerrada protege el producto del polvo y de la manipulación en las tiendas.

The Recognition

About the A' Design Award de Hierro

Abra Mode Embalaje para pantimedias ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Abra Mode Embalaje para pantimedias sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Abra Mode Embalaje para pantimedias es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We all live in a modern world, a world where everything is introduced by brands, and people follow them.
These brands dictate what we should wear, what we should eat, or what we should listen to.
A brand that does not lead in packaging design cannot shape tastes.
In this packaging, an effort has been made to create a design that performs differently compared to other similar brands.
Tangibility, product visibility, and ease of use were among the priorities for the brand.
Dimensions & Packaging: Width:138mm Depth:25mm Height:240mm
Tags: Fashion, Packaging design, Pantyhose, Design, Graphic Design
Production Technology: In the production of the box, cream and gold colors have been used to convey a sense of calmness, softness, and luxury.
The cardboard coating is made from water-based materials, making it recyclable and environmentally friendly. A window has been created on the box using a mold, which showcases the fabric's texture, density, and color.
The water based coating has been designed to be matte, ensuring that no fingerprints are left on the box when touched.
Design Challenge: The biggest challenge has always been to correctly understand the target audience and provide a solution that aligns with the problem statement.
The product should stand out, be appealing to women, convey a sense of softness and delicacy, and most importantly, the design idea should not be limited to graphics alone. It should also influence the product's structure, allowing the visual identity to expand for other products as well.
Research: The packaging for this type of product is usually designed to resemble a tag or a hanger, and all brands have relied on this form of packaging. When selecting the product in the store, the buyer would touch the product, or it might fall from their hands onto the store floor. It could also take a long time for the product to be sold, during which dust and dirt might accumulate on the product itself. All of this happened because the product was not fully covered.
Inspiration: All women wear their beautiful dresses when invited to gatherings and celebrations.
When they sit on chairs or when models pose for fashion photography, they often cross their legs.
This form and posture of women is commonly seen, and the designer decided to draw inspiration from this form for the product identity design, incorporating it as a window-like feature on the box.
Project Duration: The project started in June 2023 in Tehran and finished in October 2023 in tehran and was launched in the Iranian market.
Operation Flow: This packaging is designed in such a way that it directly highlights the product itself. The window, shaped like a woman's leg, allows the audience to understand the type, color, and fabric texture of the product.
There is no need to produce and print a new box for every color or design.
If the manufacturer wishes to expand their product line in the future, they can extend the visual identity by changing the shape of the window to represent a skirt or a shirt.
Team Members: Graphic Designer:Sajad Izadi
Image Credits: Graphic Designer:Sajad Izadi