Mazuque Comfort Animación 3D by Mateus Morgan de Aguiar

Mazuque Comfort Animación 3D by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2025 A' Design Award de Plata in Diseño de Cine, Vídeo y Animación Competition Category.

PlataCine· 2025

Mazuque Comfort Animación 3D

by Mateus Morgan de Aguiar

Client: Morgan Studio

A' Design Award de Plata Winner in Cine Category

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Verified Award Winner

Verify Award Status for #170105

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Colors

The Design

About Mazuque Comfort Animación 3D

El proyecto fue creado para mostrar todas las características del producto de manera creativa. Siendo informativo pero sin resultar molesto. El propósito fue mostrar lo cómodo que es el producto. El arte inspirado en pinturas y obras clásicas lleva consigo una profunda conexión con el público objetivo. Tomar inspiración de grandes obras pictóricas es un gesto de reverencia hacia la tradición, mientras se busca innovar al mismo tiempo.

The Recognition

About the A' Design Award de Plata

Mazuque Comfort Animación 3D ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Mazuque Comfort Animación 3D sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Mazuque Comfort Animación 3D es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
Dimensions & Packaging: 1920 x 1080px
Tags: 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
Design Challenge: The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
Project Duration: 2 months, Franca, Brazil
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Director: Mateus Morgan
Client: Mazuque
Briefing: Rafael Banhareli
3D modelling and texturing: Mateus Morgan, Carlos Masson
Animation: Mateus Morgan
Simulations Mateus Morgan, Rafael Moco
Sound Design Samuel Simionato