Thorn Metamorphosis Animación de Producto by Qzens Furniture Art Design

Thorn Metamorphosis Animación de Producto by Qzens Furniture Art Design is a highly esteemed winner of the very prestigious 2025 A' Design Award de Plata in Diseño de Cine, Vídeo y Animación Competition Category.

PlataCine· 2025

Thorn Metamorphosis Animación de Producto

by Qzens Furniture Art Design

Client: QZENS Furniture - Art - Design

A' Design Award de Plata Winner in Cine Category

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Verified Award Winner

Verify Award Status for #170360

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Thorn Metamorphosis Animación de Producto

Thorn Lighting transforma la forma más afilada de la naturaleza, la espina, en un objeto de diseño moderno que encarna el equilibrio entre lo duro y lo suave, la luz y la sombra. Inspirada en la metamorfosis de la naturaleza, esta iluminación simboliza la fuerza, la resistencia y el crecimiento espiritual a través de la adversidad. El diseño fusiona bordes orgánicos en bruto con líneas industriales, reflejando la belleza y la esperanza que se encuentran en los desafíos. Se creó una experiencia cinematográfica utilizando Houdini, Redshift y técnicas avanzadas de simulación para representar visualmente esta transformación, fusionando el espíritu salvaje de la naturaleza con la estética moderna.

The Recognition

About the A' Design Award de Plata

Thorn Metamorphosis Animación de Producto ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Thorn Metamorphosis Animación de Producto sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Thorn Metamorphosis Animación de Producto es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
Dimensions & Packaging: The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
Tags: Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
Production Technology: Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
Design Challenge: Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
Research: The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
Inspiration: Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
Project Duration: The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
Operation Flow: The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
Team Members: Designer: Yılmaz DOĞAN
VFX Artist: Tuna ÜNALAN
Music: Yağız ORAL
Product Manufacturer: H.Ibrahim DOĞAN
Creative Direction: Hakan N. TÜRKMEN
Image Credits: Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN