Heyday Center Identidad corporativa by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award de Hierro in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.
HierroGráfico· 2025
Heyday Center Identidad corporativa
Client: HEYDAY Center
A' Design Award de Hierro Winner in Gráfico Category
- 10,926
- Verified Award Winner
- Verify Award Status for #170737
The Design
About Heyday Center Identidad corporativa
Heyday Center es una identidad corporativa creada para un centro de formación que ofrece servicios de rendimiento deportivo, rehabilitación y apoyo para estudiar en el extranjero. El logotipo tiene la forma de una bandera ascendente, una figura que alude al progreso continuo y a la superación personal. La letra H se construye a partir de dos figuras simétricas del número uno, dispuestas en forma positiva y negativa, para sugerir la idea de alcanzar la cima. El azul se emplea como color principal para expresar razón, profesionalismo y calma. La identidad refleja el método basado en datos del centro.
The Recognition
About the A' Design Award de Hierro
Heyday Center Identidad corporativa ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Heyday Center Identidad corporativa sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Heyday Center Identidad corporativa es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
- Tags
- Branding, Corporate Identity, Sports, Fitness
- Design Challenge
- The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
- Research
- The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
- Inspiration
- The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
- Project Duration
- The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
- Team Members
- Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
