Masseria Auraterrae Complejo turístico natural by Bepi Povia

Masseria Auraterrae Complejo turístico natural by Bepi Povia is a highly esteemed winner of the very prestigious 2025 A' Design Award de Hierro in Diseño de Arquitectura, Edificación y Estructuras Competition Category.

HierroArquitectura· 2025

Masseria Auraterrae Complejo turístico natural

by Bepi Povia

Client: BPI&G + Partners

A' Design Award de Hierro Winner in Arquitectura Category

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Verified Award Winner

Verify Award Status for #171207

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The Design

About Masseria Auraterrae Complejo turístico natural

Masseria Auraterrae es un complejo turístico natural situado en Polignano a Mare, Puglia, Italia. El proyecto restaura un edificio histórico de 3000 metros cuadrados dentro de un terreno de 120000 metros cuadrados. El diseño sigue el concepto Roots, que pone en valor las prácticas tradicionales, los materiales locales y las técnicas constructivas transmitidas de generación en generación. Los materiales disponibles localmente reducen las necesidades de transporte y apoyan la economía local. Se integran la recogida de aguas pluviales, las energías renovables y la gestión de residuos orgánicos. Se conservaron epígrafes en piedra y otros elementos históricos.

The Recognition

About the A' Design Award de Hierro

Masseria Auraterrae Complejo turístico natural ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Masseria Auraterrae Complejo turístico natural sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Masseria Auraterrae Complejo turístico natural es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Masseria Auraterrae is made with Roots Philosophy. The Roots concept integrates indigenous knowledge into architectural design by valuing traditional practices, local materials, and construction techniques passed down through generations. This approach not only preserves cultural heritage but also promotes sustainable and contextually relevant design.
Dimensions & Packaging: 3000 Sqm Historical Building
120000 Sqm Land Management
Tags: Puglia, Resort, Vineyard, Travel Exeperiences, Best Pratice, Roots Design, Bepi Povia
Production Technology: Masseria Auraterrae is Sustainability and Resilience project
centrated to the Roots Concept, re-using Local Materials, Reducing environmental impact by using locally available materials, decreasing the need for transportation and promoting the local economy. The building was made byTraditional Construction Techniques as applyng construction methods that have proven to be sustainable and adaptable over time. The Roots Concept implement rainwater harvesting systems, renewable energy sources, and organic waste management.
Design Challenge: Projects offering an immersive experience, transforming spaces into places that tell a story and engage the senses.
Application of the experiential tourism concept, where guests of five-star hotels can experience Puglian culture through design and the surrounding environment.
Research: Every part of the Histric Building is a careful recovery of what already existed, including the vegetable gardens in the ancient walls, the church, the reception areas and the refectory. The oldest historical elements found have been preserved, even where they are not very functional, but express great historical value. Some elements are no longer found today, unfortunately. In the face of the many epigraphs that we have found on the masseria and cleaned so that every traveler could read and interpret them according to their own sensitivity, many others have been lost; I think of the stone inscription that was located above the entrance to the garden of the officinal herbs that was removed over time as well as other tombstones that told the history of the place.
Inspiration: Architecture can empower local communities by actively involving them in the design and construction process. This approach ensures that projects reflect the needs and aspirations of the community, promoting local pride and social cohesion.
Project Duration: The Project started in 2022 and was ready for public in June 2024
Polignano a Mare, Puglia, Italy
Operation Flow: Bepi Povia is a renowned Italian interior designer and garden designer, known for creating the concept of Roots Design on South Italy, Puglia. This innovative style originates in Puglia and is deeply inspired by local craftsmanship and traditions rooted in the Puglian territory. The Auraterrae embraces an entire philosophy centered on cultural roots, the land, and authentic experiences.