Auto Motion Sala de Exposición de Automóviles by Shunsuke Ohe

Auto Motion Sala de Exposición de Automóviles by Shunsuke Ohe is a highly esteemed winner of the very prestigious 2025 A' Design Award de Plata in Diseño de Espacios Interiores y Exposiciones Competition Category.

PlataInterior· 2025

Auto Motion Sala de Exposición de Automóviles

by Shunsuke Ohe

Client: Shunsuke Ohe

A' Design Award de Plata Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About Auto Motion Sala de Exposición de Automóviles

Una sala de exposición donde se exhiben y venden automóviles de lujo. Salas de conferencias, oficina, sanitarios, etc. están dispuestos alrededor del espacio de exhibición circular. El diseño del techo es destacable. El techo se divide en dos secciones, una alta y una baja, y la sección alta está compuesta por paneles delgados apilados, con iluminación indirecta en las juntas entre los paneles que crea una sensación de flotación. También cuenta con una sala de negociación que se conecta de manera fluida con el espacio de exhibición, y fue diseñada con cálculos meticulosos para estimular el deseo de compra de los compradores.

The Recognition

About the A' Design Award de Plata

Auto Motion Sala de Exposición de Automóviles ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Auto Motion Sala de Exposición de Automóviles sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Auto Motion Sala de Exposición de Automóviles es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design of the ceiling is noteworthy. The ceiling is divided into two levels, high and low, and the high section is made of thinly sliced panels stacked on top of each other, creating a floating feeling. Indirect lighting shines through the seams of the panels, creating a fantastic ceiling. This is definitely the highlight of the space. Indirect lighting is also installed in various other places, effectively enhancing the space.
Dimensions & Packaging: Site area : 1530.68 sqm / Total floor area : 352.18 sqm / Category : Car Showroom
Tags: stone, melamine tile, indirect lighting, car showroom, LUSTYdesign, Shunsuke Ohe
Production Technology: Exterior finish // roof: Galvalume steel sheet / eaves: Silicate calcium board / Exterior walls: Metal siding / Floor: Porcelain tile
Interior finish // Ceiling: Cloth / Wall: Porcelain tile, Natural stone , PVC sheet , Cloth / Floor: Melamine tile, carpet, pvc tile
Design Challenge: The design focuses on how to make the products look attractive and stimulate customers' desire to buy. Above all else, a mechanism is needed to draw customers into the store. Therefore, visibility from the outside is also very important. For example, the high, impactful, floating ceiling panels in the store and the fantastic indirect lighting around them are designed with such points in mind.
Research: It is necessary to display cars beautifully and to have a mechanism that stimulates customers' desire to purchase the car.The process leading to a purchase is different for each customer.Some people make an instant decision, while others will visit the store many times. It is very important that the car looks beautiful no matter how many times and when they come here, and that the space is one that inspires excitement.
Inspiration: This showroom exhibits and sells luxury cars. The layout is centered around a circular exhibition space, with meeting rooms, offices, toilets, etc. arranged around it. The ceiling is high, the space is spacious, and the entire space is meticulously designed with a layout that is efficient. The cars are beautifully displayed in the space to stimulate customers' desire to buy.
Project Duration: Project Duration : From September 2023 to January 2024
Project location : Kyoto(Japan)
Operation Flow: The exhibition space and the negotiation room are separated by glass, but are seamlessly connected, and the exhibited vehicles can be viewed from the negotiation room, so visitors are always aware of the exhibited vehicles. However, the lighting in the negotiation room is set low to ensure privacy. There is also another negotiation room separate from this one, which can be used depending on the situation.
Image Credits: Photograph: NANA TAJIMA by ToLoLo studio