Jinzhongzi Envase para Botella de Baijiu by Wen Liu

Jinzhongzi Envase para Botella de Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award de Hierro in Diseño de Envases Competition Category.

HierroEnvases· 2026

Jinzhongzi Envase para Botella de Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award de Hierro Winner in Envases Category

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Verified Award Winner
Verify Award Status for #173074

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jinzhongzi Envase para Botella de Baijiu

Jinzhongzi es un diseño de envase para un baijiu premium producido en la provincia de Anhui, China. El licor se presenta en una botella de vidrio cristal cuya parte inferior está envuelta en tiras de bambú trenzadas y acabada con un recubrimiento aplicado con pintura en aerosol. El trenzado de bambú alude al método tradicional de almacenamiento de la marca, en el que se tejen tiras de bambú alrededor de las tinajas especialmente tratadas que se emplean para el añejamiento del licor. La botella mide 145 por 115 por 275 milímetros. El detalle trenzado aporta una cualidad táctil al envase y refuerza la identidad de la marca.

The Recognition

About the A' Design Award de Hierro

Jinzhongzi Envase para Botella de Baijiu ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Jinzhongzi Envase para Botella de Baijiu sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Jinzhongzi Envase para Botella de Baijiu es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu comes from Anhui Province, China. It is distinguished by its unique flavor and rich bouquet, which distinguish it within the realm of Chinese spirits. The most intriguing feature of this product is its storage method. It is crafted by weaving bamboo strips around liquor jars, which are then specially treated to be used as vessels for aging the liquor. This storage method gives baijiu a distinctive character.
Dimensions & Packaging: 145mm*115mm*275mm
Tags: Premium spirits, cultural heritage, cultural outreach, and the integration of commerce and art.
Production Technology: This is a premium baijiu presented in a crystal glass bottle, with the bottom wrapped in bamboo strips and finished with a spray-painted coating.
Design Challenge: The most challenging aspect of this project is producing the bamboo weaving kits, as the initial costs considerably exceed the client’s budget. We resolved this issue by changing the materials and partnering with a suitable supplier.
Research: Through on-site research, we collected feedback on this brand from over 300 consumers. Finally, we obtained an intriguing research report that highlights the characteristics of this method for storing baijiu.
Inspiration: The design concept for this bottle was inspired by the distinctive vessels used to store baijiu. It is made by weaving bamboo strips into a jar, which is specially treated for storing liquor. We adopted this intriguing concept for the bottle design, creating a unique and captivating product. This approach has defined the brand’s unique identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The bottle’s design features a bamboo-woven kit that not only offers a unique aesthetic but also increases the product’s appeal. This distinctive approach promotes interaction between the product and its consumers.
Team Members: Creative Director：Wen Liu
Design Executor：Maoxiang Pan，Xiangdong Yuan