Zhen Yuan Zeng Envasado de Baijiu by Wen Liu

Zhen Yuan Zeng Envasado de Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2026

Zhen Yuan Zeng Envasado de Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award de Plata Winner in Envases Category

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Verified Award Winner

Verify Award Status for #173079

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhen Yuan Zeng Envasado de Baijiu

Zhen Yuan Zeng es un diseño de envase para un baijiu añejo, un licor tradicional chino. La botella está fabricada en cerámica y adopta la forma de una versión moderna de la tradicional tinaja de licor. Unas facetas geométricas precisas depuran la forma clásica y reducen su peso visual. El tapón ondulado alude al lento proceso de envejecimiento del licor en el interior de la tinaja. La botella está envuelta en papel sulfatado, que suaviza el contorno y oculta parcialmente la forma. El consumidor va retirando el papel, de modo que la botella se revela paso a paso. El envase mide 85 por 85 por 165 milímetros.

The Recognition

About the A' Design Award de Plata

Zhen Yuan Zeng Envasado de Baijiu ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Zhen Yuan Zeng Envasado de Baijiu sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Zhen Yuan Zeng Envasado de Baijiu es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
Dimensions & Packaging: 85mm*85mm*H165mm
Tags: Premium Baijiu, Cultural Tracing
Production Technology: The bottle is made of ceramic and wrapped in sulphate paper on the outside.
Design Challenge: The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
Research: Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
Inspiration: The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
Project Duration: August 2024, Shenzhen, China
Operation Flow: The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
Team Members: Creative Direction: Wen Liu
Design Execution: Yuan Jin