Wuliangye Yuandingjinsheng Envasado de licor by Sinong Wu

Wuliangye Yuandingjinsheng Envasado de licor by Sinong Wu is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2026

Wuliangye Yuandingjinsheng Envasado de licor

by Sinong Wu

Client: Sinong Creative

A' Design Award de Bronce Winner in Envases Category

9,158

Verified Award Winner

Verify Award Status for #174018

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wuliangye Yuandingjinsheng Envasado de licor

Wuliangye Yuandingjinsheng es un diseño de envase para baijiu chino servido en banquetes de boda. La caja se abre mediante un mecanismo extraíble, de modo que dos pandas dibujados al estilo de la pintura a tinta parecen abrazarse. Seis etapas ilustradas de una vida compartida se vinculan a los pasos de apertura del envase. La forma de la botella se inspira en el bambú, y el tapón sigue la forma de una tradicional bola bordada. El envase está fabricado con material de pulpa reciclable. La boca en espiral de la botella permite reutilizarla como vaso o como jarrón.

The Recognition

About the A' Design Award de Bronce

Wuliangye Yuandingjinsheng Envasado de licor ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Wuliangye Yuandingjinsheng Envasado de licor sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Wuliangye Yuandingjinsheng Envasado de licor satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the chinese wedding banquet&love Baijiu packaging design.
In China, the design style of traditional wedding banquet and love wine packaging has made some young consumer groups feel tired.
Designers hope to break through traditional styles and use interesting and interactive designs to bring new experiences to young consumers. This design is not just a packaging, but more like a 'program', creating a sense of atmosphere.
Compared to similar products, this design is more focused and has a clearer target audience. Through love and interaction, it conveys the unique design of product packaging, bringing consumers a better product experience.
Dimensions & Packaging: 255mmX120mmX100mm
Tags: Panda，Love，Interactive Packaging Design，Chinese Baijiu
Production Technology: The design is made of recyclable pulp material, which is easy to recycle and reuse. In terms of bottle mouth design, a spiral pattern opening method is adopted, which can be used as a water cup by consumers after reference. In addition, it is believed that such an interesting design will most likely be kept by consumers as a container or vase after use.
Design Challenge: The difficulty of this project lies in designing a unique style that brings a sense of ceremony and surprise to young consumers.
In China, the design style of traditional liquor packaging has made more and more consumers, especially young consumers, feel bored. Designers hope to break through traditional styles and use interesting and interactive designs to bring new consumer experiences to young consumers;
Designers hope to design a product in a specific scenario that makes the product more focused and the target audience more clear. Clear design goals are beneficial for product marketing and provide consumers with a better experience. Love is something that allows young people to resonate with and appreciate, conveying our unique design through love.
Research: This is a project that creates an interactive, cute, and fun core for consumers. In terms of emotional appeal, through interactive design, the six stages of getting to know each other, deepening understanding, getting married, having children, and growing together are combined with illustration design to make consumers feel interesting and novel, thus attracting them.
Inspiration: The task of this project is to apply the concept of fun and interaction to bring new experiences to young consumers.
The brand originates from Sichuan, the hometown of giant pandas, and "yuandingjinsheng" means destined to be together. Using ink painting style and personification techniques, compare the cute panda to two people in love. By combining the six stages of acquaintance, in-depth understanding, marriage, childbirth, and mutual growth with the opening method of packaging design, a unique and interesting interactive experience is created. The inspiration for the bottle design comes from bamboo, and the shape of the bottle cap comes from Xiuqiu (an ancient Chinese mascot and textile).
Project Duration: Complete the design in Chengdu, China in the first quarter of 2025.
Operation Flow: The box shaped design features an interactive opening through a pull-out mechanism, where two adorable pandas embrace each other. Providing emotional value to consumers through unique design forms is rarely seen in similar Chinese wines. All consumers who see this design can easily use this packaging.
Patents: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
Team Members: Sinong Wu
Image Credits: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.