Fountain Of Fortune Función Principal: Embalaje de Año Nuevo by Tingwei Chang - Bank Sinopac is a highly esteemed winner of the very prestigious 2026 A' Design Award de Hierro in Diseño de Envases Competition Category.
HierroEnvases· 2026
Fountain Of Fortune Función Principal: Embalaje de Año Nuevo
by Tingwei Chang - Bank Sinopac
Client: Bank SinoPac
A' Design Award de Hierro Winner in Envases Category
Verified Award Winner
Verify Award Status for #174319The Design
About Fountain Of Fortune Función Principal: Embalaje de Año Nuevo
Texto del Libro: Este set de regalo presenta un empaque ilustrado que contiene dos latas de Agua de la Prosperidad y un sobre rojo móvil interactivo. El diseño reinterpreta la tradición de dar regalos a través de la narración visual, elementos simbólicos e interacción digital integrada. Al combinar imágenes clásicas de Año Nuevo con características interactivas contemporáneas, el proyecto presenta componentes tanto físicos como digitales dentro de una experiencia festiva unificada. La integración de símbolos tradicionales e interacción digital refleja un enfoque que conecta las prácticas culturales establecidas con las formas de comunicación actuales.
The Recognition
About the A' Design Award de Hierro
Fountain Of Fortune Función Principal: Embalaje de Año Nuevo ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Fountain Of Fortune Función Principal: Embalaje de Año Nuevo sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Fountain Of Fortune Función Principal: Embalaje de Año Nuevo es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
- Dimensions & Packaging
- Box Size: 210mm x 150mm x 80mm
Material: 1200gsm cardboard with specialty red paper and foil details
Print: CMYK + gold foil + spot UV
Inner: 2 x 330ml aluminum cans (custom wrap)
Add-ons: QR code activation, integrated storytelling lid print - Tags
- Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
- Production Technology
- The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
- Design Challenge
- A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
- Research
- This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
- Inspiration
- Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
- Project Duration
- Design Period: July 2024-October 2024
Production and Launch: November 2024
Location: Taipei, Taiwan - Operation Flow
- Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
- Patents
- The design, illustrations, and concept are original creations owned by Bank SinoPac. All rights reserved.
- Team Members
- Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac - Image Credits
- All images by Bank SinoPac.
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