Shangze Fruit Music Farm Caja de regalo de Enfonad

El diseño Shangze Fruit Music Farm Caja de regalo de Enfonad es un ganador altamente estimado del prestigioso 2026 A' Design Award de Bronce en la categoría de competición Diseño de Envases.

BronceEnvases· 2026

Shangze Fruit Music Farm Caja de regalo

de Enfonad

Cliente: Datong City Dongtian Mining Co., Ltd.

Ganador del A' Design Award de Bronce en la Categoría Envases

7,226

Ganador de Premio Verificado

Verificar Estado del Premio para #175429

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Colores

El Diseño

Acerca de Shangze Fruit Music Farm Caja de regalo

Shangze Fruit Music Farm es una caja de regalo para tomates con forma de reproductor de casetes retro. Los gráficos, los colores y la estructura evocan el estilo visual de las décadas de 1960 a 1980. Al abrir la caja se activa un módulo musical que reproduce el himno de la marca, adaptado de una canción clásica. Se emplean ilustraciones planas de radios, máquinas de coser, rollos de película y abanicos de hoja de palma, junto con Fanxi, el personaje de la marca. En el interior, unas cavidades con forma de tomate sostienen la fruta y la amortiguan durante el transporte. El naranja se utiliza como color principal para atraer a los compradores más jóvenes.

El Reconocimiento

Acerca del A' Design Award de Bronce

Shangze Fruit Music Farm Caja de regalo ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Shangze Fruit Music Farm Caja de regalo sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Shangze Fruit Music Farm Caja de regalo satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Themed on the music farm, the gift box shapes like a retro cassette player. Upon opening, it plays the brand anthem adapted from the classic song The East Is Red, complemented by the elements common in the 1960s to 1980s and the IP character brown eared pheasant, evoking memories of farm life from the era in auditory and visual ways. This creates a brand universe integrating sensory interactions, origin stories, and cultural connotations, elevating the agricultural product to an emotion carrier.
Dimensiones y Embalaje: 4000*3000px
Etiquetas: Music Farm, Retro Cassette Player, Nostalgia Culture, Sensory Storytelling, Unity of Sound and Form, Immersive Interaction, Box Opening with a Sense of Ceremony, Intangible Cultural Heritage IP
Tecnología de Producción: The gift box, centered on the shape of a retro cassette player, authentically recreates the aesthetic style common in the 60s to 80s through graphics, colors, and structures. A music module plays the brand anthem, while details like knobs and frequency dials further highlight the function of music playback. The box transforms the typical elements of the 60s to 80s, such as film reel and palm leaf fans, into graphics, achieving a harmonious unity of packaging design and brand culture.
Desafío de Diseño: The core challenge was how to strike a balance between retro elements and modern aesthetic taste. To address that, the design team has employed vibrant orange as the main color to attract younger demographics. The flat illustrations of old objects such as radios and sewing machines embody profound cultural significance and cater to the preferences of younger demographics. The cute IP character Fanxi further adds a touch of youthful energy, perfectly blending nostalgia with fashion.
Investigación: Market research has confirmed that people who grew up in the 60s to 80s share an emotional connection with the song The East Is Red and old objects like radios and thermos flasks, while younger demographics show curiosity toward nostalgia culture, interactive music mechanisms enhance brand recall, and IP characters emotionally bridge the gap between the brand and its consumers. The gift box demonstrates the practical value of nostalgia driven idea in brand communication and packaging design.
Inspiración: Inspired by the everyday objects typical of the 60s to 80s, the gift box shapes like a retro cassette player, utilizing a tangible form to evoke cultural nostalgia for that distinct historical era. Combined with the era specific elements and the IP character brown eared pheasant Fanxi, it suggests the mission of the product to authentically replicate the rich, sweet flavor of tomatoes in the 60s to 80s, providing a multisensory experience involving visual, auditory, and tactile senses.
Duración del Proyecto: The project officially started in Beijing in April 2025 and successfully finished in July of the same year.
Flujo de Operación: When users open the box, the music module automatically activates and plays the brand anthem adapted from the classic song The East Is Red. This instantly immerses users in the vibrancy of bygone days, creating a nostalgic ambience. Inside the box, tomato shaped cavities not only present a cute visual effect for an engaging experience, but also offer protective cushioning to minimize damage to the product during transportation.
Miembros del Equipo: Yifeng Qu,
Hanxiao Wang