Greentown Begonia Diseño interior de un centro de exposiciones by Serendipper

Greentown Begonia Diseño interior de un centro de exposiciones by Serendipper is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronce in Diseño de Espacios Interiores y Exposiciones Competition Category.

BronceInterior· 2026

Greentown Begonia Diseño interior de un centro de exposiciones

by Serendipper

Client: Serendipper

A' Design Award de Bronce Winner in Interior Category

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Verified Award Winner
Verify Award Status for #177707

View at A' Design Award Press Release Award Badge

Colors

The Design

About Greentown Begonia Diseño interior de un centro de exposiciones

Greentown Begonia es un proyecto de diseño interior para un centro de exposiciones en Zhengzhou, China. El proyecto abarca cerca de 2.500 metros cuadrados. Su tema es la floración del manzano silvestre (begonia china), inspirado en una figura histórica del distrito de Guanhutun. El chapado de nogal establece un tono cálido, mientras que el vidrio esmaltado, la piedra y el acero inoxidable con acabado de cobre aportan textura. El pavimento de mármol blanco y negro refuerza una atmósfera vintage. El rojo begonia, el verde pavo real y el dorado conforman una paleta llena de matices. Las zonas funcionales incluyen áreas de exhibición artística, espacios de reunión y áreas de contemplación.

The Recognition

About the A' Design Award de Bronce

Greentown Begonia Diseño interior de un centro de exposiciones ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Greentown Begonia Diseño interior de un centro de exposiciones sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Greentown Begonia Diseño interior de un centro de exposiciones satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Soft furnishings extend the story throughout the space. The theme of the bloom of begonia is further enriched and integrated, permeating the atmosphere with warmth and inclusivity, while the carefully selected materials create a luxurious visual experience.
Dimensions & Packaging: The project covers an area of approximately 2,500 square meters.
Tags: Crabapple Blossom, Luxury, Wood Veneer, Glazed Tile, Luxury Stone
Production Technology: The walnut veneer sets a warm tone, while materials such as glazed glass, luxury stone, and faux copper stainless steel emphasize the luxurious texture. Inside, the black and white marble flooring enhances the overall vintage atmosphere. The rich hues of begonia red, peacock green, and opulent gold harmonize within an inclusive ambiance, creating a multi layered, ceremonial feel that gives the space a refined and elegant character.
Design Challenge: During the early design phase, designers and technicians conducted multiple rounds of refinement and model adjustments, testing installation conditions based on site-specific circumstances. Notably, the monumental crabapple blossom installation ultimately achieved its desired effect through coordinated collaboration among all parties involved.
Research: Greentown Begonia Center blends modern design with classical elegance, reinterpreting the core principle of Shanghai style design: inclusive, innovative, and integrated.Drawing inspiration from a great historical figure from Guanhutun in Zhengzhou, the designer incorporated his favorite begonia flower into the design.
Inspiration: Drawing inspiration from the story of a revered figure from Zhengzhou Guantutun district, the designers incorporated his beloved crabapple blossoms into the design. By blending contemporary design with classical refinement, this project reinterprets the core essence of Shanghai design inclusivity and innovative fusion
Project Duration: This project is located in Zhengzhou, China, with design completion scheduled for March 2025.
Operation Flow: The purpose of interior soft furnishings design lies in unlocking greater spatial potential. Through the interplay of light and shadow reflections, the design crafts an enduringly elegant sensory experience. Within a serene yet understated ambiance, it meticulously balances the dimensions of functional zones, including cultural and creative art display areas, meeting spaces, and scenic viewing areas, endowing each space with a distinct sense of presence and privacy.
Team Members: Lei Dong, Liyuan Zhang, Qi Li