Plata Envases · 2026
Hong Jiu Envase para licor
- A' Design Award de Plata 2026 in Envases
- CLIENT: Shenzhen Jinjia New Intelligent Packaging Co., Ltd.
- Estimated Number of Design Views: 17,511
- Verification code 323D9BEC5D · Verify this award
Colors
About Hong Jiu Envase para licor
Hong Jiu es un estuche de regalo para el baijiu, un licor chino de alta graduación. La botella adopta la forma de un puente tradicional chino en arco y está fabricada en cristal de borosilicato de alta pureza, elegido por su transparencia y su resistencia a los impactos. Un tejado metálico dorado, obtenido mediante fundición a la cera perdida de precisión, y motivos de nubes, grullas y flores en esmalte cloisonné decoran la parte superior. Al abrir la tapa, el interior se despliega como una pintura paisajística tras la botella. La bandeja funciona además como soporte expositor, de modo que la botella puede conservarse como objeto decorativo de escritorio.
About the A' Design Award de Plata
Hong Jiu Envase para licor ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Hong Jiu Envase para licor sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Hong Jiu Envase para licor es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Press Kit
- Unique Properties
- This is a strong liquor (baijiu) from Huangshan. The bottle design breaks tradition by using the shape of a Chinese arched bridge to show its cultural roots. When you open the gift box, it unfolds like a landscape painting that matches the bottle's bridge design. The product tells a story about scenery, architecture, and liquor, making it a special way to share Huangshan's culture and Huizhou craftsmanship.
- Dimensions & Packaging
- The bottle has a diameter of 250 millimeters and a height of 180 millimeters
- Production Technology
- We use high-borosilicate crystal glass (or K9 optical glass) for the main body. It offers exceptional clarity, strong impact resistance, and high heat resistance, perfectly meeting the display and safety requirements for premium liquor packaging.
- Design Challenge
- The three core components, including the gilded roof, cloisonné parts and glass bridge body, need to be accurately assembled with snaps. It is necessary to ensure stable and firm structure without looseness, as well as easy opening and disassembly. At the same time, assembly gaps should be avoided to affect the overall aesthetic effect, which puts very high requirements on mold precision and assembly tolerances.
- Research
- Inspired by traditional Chinese arch bridges and Chinese aesthetics, this design focuses on cultural expression and experiential innovation for high-end liquor packaging, creating an integrated solution that combines artistic value, practical function, and cultural heritage.Drawing on cultural symbols such as traditional Chinese roof eaves, cloisonné patterns, and landscape imagery, the top features a gilded metal roof component made via precision lost-wax casting. Paired with cloisonné cloud, crane, and flower patterns, the design merges intangible cultural heritage craftsmanship with modern manufacturing technology, balancing premium texture and mass production feasibility.
- Inspiration
- This design combines the beauty of Huangshan's mountains, Huizhou architecture, and liquor culture. Using "rainbow" as the main idea, it connects two aspects: 1) The rainbow in nature (the beauty of Huangshan's misty clouds), and 2) The rainbow in architecture (the shape of traditional folk bridges). The clear, rainbow-like color of the liquor matches the fine details of Huizhou buildings and the elegant style of baijiu, creating a visual symbol that tells a poetic story with cultural meaning.
- Project Duration
- The project started in April 2025 in SHENZHEN and finished in August 2025 in SHENZHEN
- Operation Flow
- When the lid is opened, the arch-shaped liquor bottle is fully displayed. Its transparent glass body, gilded traditional Chinese roof, and cloisonné crane patterns create a "scene within a scene" effect with the landscape painting on the lid. Users can view every detail of the packaging from 360 degrees for an immersive first visual experience. The tray can also be used as a display stand, turning the bottle into a desktop ornament and giving the packaging a second life.
