Global Keepsake Embalaje de producto by Wei Bai, Xianjun Chen and Rubo Chen

Global Keepsake Embalaje de producto by Wei Bai, Xianjun Chen and Rubo Chen is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2026

Global Keepsake Embalaje de producto

by Wei Bai, Xianjun Chen and Rubo Chen

Client: Shenzhen Hello Tech Energy Co.,Ltd

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

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The Design

About Global Keepsake Embalaje de producto

Global Keepsake es un diseño de embalaje creado para estaciones de energía portátiles alimentadas por energía solar. La estructura, los materiales y el costo del embalaje original se mantienen sin cambios. Ilustraciones originales de monumentos emblemáticos del mundo aportan una narrativa cultural y un valor coleccionable. La tapa abatible puede desprenderse y reutilizarse como marcapáginas y como álbum de tipo hágalo usted mismo, de modo que el embalaje puede conservarse después de abrirlo. La impresión emplea tinta a base de soya y procesos de offset estándar. El sistema modular de ilustraciones puede escalarse a toda una serie de productos, prolongando la vida útil de un embalaje que habitualmente se desecha.

The Recognition

About the A' Design Award de Bronce

Global Keepsake Embalaje de producto ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Global Keepsake Embalaje de producto sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Global Keepsake Embalaje de producto satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design rethinks packaging for solar powered portable power stations without changing structure, materials, or cost. Original illustrations of global landmarks add cultural narrative and collectible value, extending the package’s lifecycle. The flip top becomes interactive bookmarks and a DIY album, increasing engagement with no extra resources. Maintaining a minimalist brand language, the scalable system transforms disposable packaging into a sustainable, experience-driven brand touchpoint.
Dimensions & Packaging: Dimensions: Width 225mm x Depth 197.5mm x Height 129 mm
Material: 250g CCNB, E flute corrugated board (140gsm liner 100gsm medium), matte lamination
Ink: Soy based ink
Tags: Cultural packaging, cultural packaging, brand touchpoint, original illustration, modular visual system, series design, collectible value, interactive experience, sustainable design, cross-market adaptability, mass-production feasibility
Production Technology: The design prioritizes mass production feasibility, using an original illustration system and modular visuals for scalable series expansion. Vector illustrations ensure stable quality across sizes and printing conditions. Soy-based inks and standard offset printing balance color accuracy and sustainability. Interactive features reuse the existing unboxing structure, enabling tear-off and modular use without added processes, achieving design innovation while maintaining production efficiency.
Design Challenge: The main challenge was creating lasting emotional value for functional packaging without adding resources or complexity. Internally, this meant introducing cultural narratives within the brand’s visual system without weakening recognition. Externally, it required balancing cross-market cultural differences and ensuring mass production feasibility. The tension between creativity and practicality was resolved through restrained visuals and guided user interactions.
Research: Research Type: Design driven applied research.
Objective: Extend consumer electronics packaging value and emotional lifecycle without extra resources.
Method: Case analysis, user observation, scenario simulation, unboxing records, and internal reviews.
Participants: Users across markets and internal teams.
Results: Reusable structures and cultural narratives boost retention, making packaging a sustainable, long term brand touchpoint.
Inspiration: This project reflects on the industry habit of discarding functional packaging after use. Without changing structure, materials, or cost, the design adds lasting value and emotional meaning, turning packaging into a sustainable brand touchpoint. Inspired by the universal recognition of global landmarks, original illustrations and reusable structures encourage long term retention, extending the packaging’s lifecycle through design.
Project Duration: The project officially launched in June 2025 in Shenzhen, China, and was completed in February 2026 in Shenzhen, China.
Operation Flow: This design rethinks packaging after unboxing. Once its protective role is done, it transforms into bookmarks and modular keepsakes. Through unboxing, tearing, assembling, and keeping, users engage continuously. This encourages retention and use, extending the packaging life and strengthening brand memory.
Team Members: Wei Bai, Xianjun Chen, Rubo Chen and Lvhan Chen