Suzhou Bay Grand Theatre Identidad visual by Jiayi Lu

Suzhou Bay Grand Theatre Identidad visual by Jiayi Lu is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronce in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

BronceGráfico· 2026

Suzhou Bay Grand Theatre Identidad visual

by Jiayi Lu

Client: Suzhou Bay Grand Theatre

A' Design Award de Bronce Winner in Gráfico Category

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Verified Award Winner
Verify Award Status for #182136

View at A' Design Award Press Release Award Badge

Colors

The Design

About Suzhou Bay Grand Theatre Identidad visual

El Gran Teatro de Suzhou Bay es una identidad visual creada para el anuncio anual de un teatro en Suzhou, China. El diseño combina el ojo de una cerradura y una cinta de Möbius. El ojo de la cerradura conecta dos espacios y se convierte en un canal y un camino. La cinta de Möbius atraviesa el ojo de la cerradura como una llave, señalando el quinto aniversario del teatro como portador del arte. La cinta de Möbius también sugiere el infinito y alude a la forma del teatro. Elementos de repertorios importantes se disponen alrededor de la imagen principal, devolviendo la composición al tema central.

The Recognition

About the A' Design Award de Bronce

Suzhou Bay Grand Theatre Identidad visual ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Suzhou Bay Grand Theatre Identidad visual sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Suzhou Bay Grand Theatre Identidad visual satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Visual design for The Annual Announcement of Suzhou Bay Grand Theatre: keyhole and Mobius strip. The keyhole connects two spaces in objective form and becomes a channel and path.
Tags: Branding, Corporate Identity, Visual Design
Production Technology: The Mobius strip, like a key to unlock the future, passes through a keyhole, symbolizing that Suzhou Bay Grand Theatre, as a carrier of art, will usher in an even more brilliant future on its fifth anniversary.
Design Challenge: The keyhole connects two spaces in objective form and becomes a channel and path. The Mobius strip intuitively indicates the meaning of infinity, and also abstractly refers to the appearance of the theater.
Inspiration: As a key to open the future, the Mobius strip passes through the keyhole, indicating that Suzhou Bay Grand Theater, as the carrier of artistic works, will open a more exciting future on the occasion of its fifth anniversary.The representative elements of important repertoires are scattered around the main visual elements, pulling the picture back from fantasy to reality and returning to the theme.
Project Duration: The project started in March 2025 in Suzhou, China and finished in April 2024 in Suzhou, China.
Operation Flow: The representative elements of important repertoires are scattered around the main visual elements, pulling the picture back from fantasy to reality and returning to the theme.Art is flowing, time and space are changing, the universe is moving, there are boundaries and no limits, and any art form has the commonality of "infinite creation".
Patents: Copyrights belong to Suzhou Bay Grand Theatre, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Lu Xiao, Photographer：Jiayi Lu