Gold Souq Distrito Urbano de Ahmed Habib

El diseño Gold Souq Distrito Urbano de Ahmed Habib es un ganador altamente estimado del prestigioso 2026 A' Design Award de Bronce en la categoría de competición Planificación Urbana y Diseño Urbano.

BroncePlanificación Urbana· 2026

Gold Souq Distrito Urbano

de Ahmed Habib

Cliente: Ahmed Habib

Ganador del A' Design Award de Bronce en la Categoría Planificación Urbana

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El Diseño

Acerca de Gold Souq Distrito Urbano

Gold Souq es un distrito urbano de uso mixto de 356.000 m² en Yeda que redefine el mercado del oro como un sistema urbano integrado. Concebido como un tejido continuo, reúne artesanía, comercio, cultura y hostelería dentro de una clara jerarquía espacial. Una columna peatonal central ancla el desarrollo, extendiéndose hacia patios derivados de los principios urbanos hijazíes para conformar una experiencia legible y caminable, configurada por la sombra, la densidad y la proximidad. El rendimiento ambiental está integrado en la forma urbana, donde la volumetría y el espacio abierto favorecen el confort, la continuidad y una identidad urbana coherente.

El Reconocimiento

Acerca del A' Design Award de Bronce

Gold Souq Distrito Urbano ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Gold Souq Distrito Urbano sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Gold Souq Distrito Urbano satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: This design redefines the gold market as a complete urban ecosystem where production, trade, and public life coexist. Unlike conventional commercial developments, it integrates retail, workshops, education, and culture within a pedestrian network of shaded streets and courtyards inspired by Hijazi urbanism. A central flow structure organizes movement and visibility, while climate-responsive design ensures comfort. Its strength lies in merging heritage principles with a contemporary, high-performance urban model.
Dimensiones y Embalaje: Plot Area 356,000 sqm
Foot Print 72,500 sqm
built up area 418,000 sqm
Etiquetas: Hijazi architecture, gold market, mixed-use development, urban ecosystem, pedestrian spine, climate responsive design, souq reinterpretation, cultural urbanism, parametric planning, public realm, Jeddah, Saudia
Tecnología de Producción: The design was developed through a parametric and iterative methodology linking circulation, program distribution, and climatic performance. A central flow spine informed massing and spatial hierarchy, supported by simulations for shading and ventilation. Traditional Hijazi elements were reinterpreted using stone cladding, precast concrete, steel structures, timber and wood screens, and high-performance glazing, ensuring durability, thermal efficiency, buildability, and a strong expression of local identity.
Desafío de Diseño: The main challenge was translating the organic complexity of historic Hijazi souks into a contemporary, buildable urban system. Internally, it required balancing cultural authenticity with modern program demands and user expectations. Externally, constraints included climate conditions, large-scale coordination, and regulatory frameworks. The design resolved these through a structured flow-based approach, integrating environmental strategies and flexible planning to maintain identity while ensuring feasibility and performance.
Investigación: Type of Research: applied urban and climatic research. Research Objectives: to redefine the traditional gold market as a resilient mixed-use ecosystem. Methodology: comparative analysis of historic souks and contemporary retail districts combined with environmental simulations. Data Collection and Tools: solar studies, pedestrian flow mapping, and heat analysis models. Participants: planners, economists, and local stakeholders. Results: improved environmental comfort and commercial synergy. Insights and Impact: a scalable model linking heritage, economic performance, and climate-responsive urban design.
Inspiración: The project is inspired by the organic growth of historic Hijazi cities, where movement, climate, and commerce shape urban form over time. Traditional souqs were not planned as isolated buildings but emerged as interconnected networks of streets, courtyards, and shaded passages driven by trade and social interaction. This logic informed the design, where a continuous flow organizes space and activity. The aim was to reinterpret these principles within a contemporary framework, creating a resilient environment that reflects local identity while supporting modern patterns of production and exchange.
Duración del Proyecto: Design started in May 2025 and finished in December 2025, in Cairo, Egypt. The Project is to be executed n Jeddah, Saudi Arabia.
Flujo de Operación: The project operates through a continuous pedestrian flow that structures movement, visibility, and interaction. A central spine connects courtyards, retail, workshops, and cultural spaces, creating sequential experiences from arrival to immersion. Vehicular access is limited to the perimeter, ensuring a safe, walkable environment. Layered circulation enhances accessibility and engagement, while the integration of production and trade within public space creates a dynamic, efficient, and socially active urban system.
Créditos de Imagen: Ahmed Habib