Cistanche Desertico Envase para bebidas de Lei Wen

El diseño Cistanche Desertico Envase para bebidas de Lei Wen es un ganador altamente estimado del prestigioso 2026 A' Design Award de Bronce en la categoría de competición Diseño de Envases.

BronceEnvases· 2026

Cistanche Desertico Envase para bebidas

de Lei Wen

Cliente: Tocreate Brand

Ganador del A' Design Award de Bronce en la Categoría Envases

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Colores

El Diseño

Acerca de Cistanche Desertico Envase para bebidas

Cistanche Desertico es un diseño de packaging para una bebida de origen vegetal elaborada con péptido de cistanche deserticola. El envase es una caja compacta que cabe fácilmente dentro de un bolso. La estructura es ligera y modular, de modo que la bebida del interior puede extraerse tras un único gesto de apertura. La caja está fabricada en cartón blanco con estampado en lámina dorada, lo que respalda un estilo visual minimalista y formal. El diseño se aleja del aspecto recargado de los envases tónicos tradicionales y responde a los hábitos cotidianos de los jóvenes trabajadores de oficina.

El Reconocimiento

Acerca del A' Design Award de Bronce

Cistanche Desertico Envase para bebidas ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Cistanche Desertico Envase para bebidas sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Cistanche Desertico Envase para bebidas satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
Dimensiones y Embalaje: 230*158*145毫米
Etiquetas: Big health brands, plant-based beverages, packaging design
Tecnología de Producción: White cardboard box with gold foil stamping.
Desafío de Diseño: How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
Investigación: 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.

2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."

3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.

4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging.
Inspiración: Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
Duración del Proyecto: The project will be launched in 2025 and enter the production and sales phase.
Flujo de Operación: This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
Patentes: donge ejiao
Miembros del Equipo: LEO