Bronce Envases · 2026
East Bloom Envasado de té
by Jiaqi Ding
- A' Design Award de Bronce 2026 in Envases
- Estimated Number of Design Views: 5,263
- Verification code B88544321D · Verify this award
Colors
About East Bloom Envasado de té
East Bloom es un diseño de packaging para té en polvo liofilizado instantáneo. Su forma se inspira en el tradicional sello imperial chino de jade, incluidas su base cuadrada y su asa superior, y se acaba en suaves colores macaron. El material principal es polipropileno de grado alimentario. La base de la caja lleva grabado en hueco el motivo de la marca, de modo que el envase también puede utilizarse como sello. Un sistema de cajas encajables ofrece combinaciones de 8 a 60 unidades de cápsulas. El perfil cuadrado permite que el polvo se concentre en las esquinas interiores, facilitando un vertido controlado.
About the A' Design Award de Bronce
East Bloom Envasado de té ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que East Bloom Envasado de té sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. East Bloom Envasado de té satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.
Press Kit
- Unique Properties
- East Bloom instant freeze dried tea powder set adopts a square jade seal form combined with fresh macaron color tones, establishing a new visual identity for contemporary Chinese style tea beverages. The design conveys the elegance associated with Eastern culture while using vibrant color contrasts to reflect the lightness typical of small volume tea packaging.
- Dimensions & Packaging
- 24.87 mm x 24.87 mm x 24.17 mm
- Tags
- Tea Powder Packaging, Seal Form, Macaron Colors, New Chinese Aesthetics, Intaglio Technique, China Chic Design
- Production Technology
- The packaging uses food grade PP as the primary material, suitable for storing instant freeze dried tea powder. The base of the box features an intaglio engraved pattern of the brand motif. The package functions not only as a container but also as a usable stamp.
- Design Challenge
- A central challenge of the design was translating the solemn symbolism of the jade seal in Eastern culture into a lighthearted, modern consumer product, specifically a tea set appealing to young female users, without appearing rustic or generic. Achieving this balance between cultural gravity and commercial accessibility defined the core of the design process.
- Research
- The jade seal form enhances product distinctiveness and memorability, functioning as a visual anchor that facilitates recognition within the saturated landscape of new media content. This reflects the commercial strategy of the designer, extending beyond purely visual aesthetics.
- Inspiration
- Inspired by the new Chinese aesthetic movement within the context of China chic culture, the design extracts the geometric form of the traditional jade seal, including its square base and knob structure, and incorporates it into tea packaging. The use of macaron colors tempers the formal weight of the seal form, balancing cultural depth with a modern, youthful character.
- Project Duration
- The project began in Xi An in May 2024, was completed in May 2025, and was first exhibited at the Shanghai International Design Week in June 2025.
- Operation Flow
- The product employs a nested box system, offering multi-unit combinations ranging from 8 to 60 individual capsule units. The outer and inner boxes share the same materials and design details, differing only in size. The outer box opens from the top, while the inner box opens from the bottom to facilitate pouring. Unlike conventional round packaging, the square form allows the tea powder to naturally collect along the inner corners, enabling more controlled and orderly dispensing.
- Image Credits
- Jiaqi Ding
