Identity Created by Consumer (ICC) Sistema de identidad corporativa by Jone Aleksiunaite

Identity Created by Consumer (ICC) Sistema de identidad corporativa by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 A' Design Award de Bronce in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

BronceGráfico· 2013

Identity Created by Consumer (ICC) Sistema de identidad corporativa

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

A' Design Award de Bronce Winner in Gráfico Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Identity Created by Consumer (ICC) Sistema de identidad corporativa

Identity Created by Consumer es un sistema dinámico de identidad corporativa desarrollado para un museo de arte moderno. El sistema combina una parte constante y una parte dinámica. Los elementos visuales básicos y un conjunto impreso constituyen la parte constante. La parte dinámica se construye a partir de los datos generados por los visitantes. Cada visitante produce un símbolo personal y una imagen de un movimiento. Estos elementos se emplean después en souvenirs, gráficos en movimiento y un logotipo dinámico que se muestra en el sitio web y en pantallas digitales. El material visual está realizado con gráficos vectoriales y vídeo grabado.

The Recognition

About the A' Design Award de Bronce

Identity Created by Consumer (ICC) Sistema de identidad corporativa ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Identity Created by Consumer (ICC) Sistema de identidad corporativa sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Identity Created by Consumer (ICC) Sistema de identidad corporativa satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus